Best Construction Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Construction Web Design

WebAward.org - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the construction industry learn to create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "The best construction Websites are beginning to incorporate Flash and other multimedia into their pages. This results in a much richer online experience for potential customers and key stakeholders in development projects."

The WebAwards competition judges construction websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Construction Web sites have generally been in line with the overall ISAR index and has equaled or exceeded the index seven out of twelve years. Underperformance in four of the past six years has resulted in construction Web sites falling below the 5-year criteria benchmarks in all areas. Construction sites score strongest in design, content and ease of use. They post lower scores in innovation, technology, and interactivity.

The 2008 WebAward for Best Construction website went to Faction Media for the SpecJM.com Professionals Web Site.

Other past winners include:

  • 2007 AxxiemCorp for mgaroofing.com
  • 2006 Axxiem Corp for PAF Painting
  • 2005 FLEX360 for Bell-Corley.com
  • 2004 MarketSource, LLC for Four Seasons Consumer Site and Franchise Portal
  • 2003 The Lutgert Companies for Azure at Bonita Bay
  • 2002 Razorfish, Inc for CEMEX

A complete list of past winners can be found at construction.webaward.org].

Companies and organizations wishing to have their construction web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at WebAward.org.

To request your copy of the 2009 WebAward ISAR report, please visit: WebAward.org

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The construction industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Construction Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at WebAward.org.

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward.org.

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WILLIAM RICE
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