Best Political Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Political Web Design

WebAward.org - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the political industry learn to create more effective and engaging websites.

"The political industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, President of the Web Marketing Association. "Few would doubt that political web sites had a significant impact on 2008's election dynamics. All candidates recognized the amazing reach that an effective website can have on voter opinion and donor solicitation."

The WebAwards competition judges Political websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

It is no surprise that an election year brought huge success in the political industry's ISAR scores. New to the ISAR study last year, political sites earned the fifth highest overall score in this year's ISAR. Political sites had the highest copywriting scores, second highest interactivity scores, third highest in ease of use, and fourth highest in both content and technology.

The 2008 WebAward for Best Political Website went to Syrup for Hope. Act. Change.

Other past winners include:

  •     2007 Molecular for the Mitt Romney for President Website
  •     2006 Brody PR for the Wall Street Journal's OpinionJournal.com]
  •     2005 Brody PR for the Wall Street Journal's OpinionJournal.com]

A complete list of past winners can be found at political.webaward.org].

Companies and organizations wishing to have their Political Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at WebAward.org.

To request your copy of the 2009 WebAward ISAR report, please visit: WebAward.org

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The Associations industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Associations Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at WebAward.org.

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward.org.

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WILLIAM RICE
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