Best Computer Retailer Web Site Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Computer Retailer Web Design

WebAward.org - The Web Marketing Association, host of leading web site awards competition WebAwards, released the 2009 Internet Standards Assessment Report (ISAR) to help the computer retailer industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. Selling computer hardware online today means being able to effectively demonstrate your products and even customize it to your customer's specifications. The best sites in this industry are using multimedia to engage the customer throughout the buying cycle.

The WebAwards competition judges computer retailer web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Computer Retailer Web sites have equaled or outperformed the overall ISAR index nine out of the last twelve years with only marginal underperformance in 2002, 2004 and 2008. These sites are generally in line with the 5-year criteria benchmark in most area. Computer retail sites also do well in the content and interactivity areas.

The 2008 WebAward for Best Computer Retailer Web site went to HP for The HP Home & Home Office Store.

Other past winners include:

  • 2007 T3 for Dell Virtual Office
  • 2006 Critical Mass for Dell Home/Home Office
  • 2005 HPshopping.com for HP's Direct to Consumer e-Commerce store
  • 2004 HPshopping.com for hpshopping.com
  • 2003 HPshopping.com for hpshopping.com
  • 2002 HPshopping.com for hpshopping.com

A complete list of past computer retailer winners can be found online.

Companies and organizations wishing to have their computer retailer Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at WebAward.org.

To request your copy of the 2009 WebAward ISAR report, please visit: WebAward.org

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries:
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The computer retailer industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Computer Retailer Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at WebAward.org.

About the WebAwards:
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward.org.

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WILLIAM RICE
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