it's not just eCommerce any longer, now it's tCommerce.
(Vocus) April 15, 2009
Every entrepreneur knows that maintaining a business isn't easy, especially if you're approaching the medium area of the size spectrum. This is more difficult for manufacturers because tight tabs must be kept on all incoming materials and outbound products.
For any business, one of the most important things that you have to do is to keep all your departments working together. Procurement has to work with Accounting and Auditing. The Sales department has to work with Marketing and PR. All the biggest companies know that everything has to be integrated in order to keep things flowing smoothly.
Take Adrecom, for example. The company offers a suite of eCommerce software that lets you connect efficiently with customers. But it does more than just provide you with a shopping cart platform; the Adrecom package also gives you applications to help manage both marketing and the back end. As Jason Ciment, their Director of Innovation quips, "it's not just eCommerce any longer, now it's tCommerce." Online stores need more than just shopping carts to process orders. High value web stores now need an end to end total commerce and content solution that helps drive customers to the online store with strategic search optimization technology and gives the same customers tools to keep coming back or referring friends.
Now, there are a lot of other ecommerce software publishers who distribute similar kinds of web applications, but many lack the integration you need. The Adrecom suite is one exception; it works seamlessly with accounting software from Peachtree (Sage Software), one of the biggest accounting software publishers on the Internet. That's the kind of inter-department exchange that you need to get from your software.
You should also try to look for simplicity. Many applications out there are so complicated to the point of requiring a degree to operate them. That's where the true beauty of the packages like the Adrecom software suite lies - their utter simplicity. The array of features shouldn't make using the program hard.
If you're unsure, use the company's website as a yardstick. Adrecom.net, for example, has a very uncomplicated and straightforward site structure. That kind of clarity translates into the software they develop for online stores and the sites they design for their clients.
Functionality and simplicity are two things that rarely intersect in business software, yet there are some like Adrecom that do it and do it well. On top of that, you should also look for seamless integration with accounting software to take care of another critical component. Adrecom is one of the few packages that offer a real 'comprehensive' and 'complete' suite of business software.
For more information on the Adrecom Ecommerce Software Suite for your online web store, or to find out more about integrating with legacy software, visit http://www.adrecom.net.