Affinity4 Blood Drive Helps Address Critical Shortage

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Recognizing that critical shortages of blood supplies across all types existed in its community, Affinity4 hosted a blood drive open to its employees and family members, friends and other businesses in its Norfolk, Virginia office building. As a result, 31 points of blood were collected.

Affinity4, one of the nation's leading affinity-based marketers specializing in helping charities, ministries and other non-profit organizations raise funds, responded to the American Red Cross' need for blood donations by hosting a blood drive from its Norfolk, Virginia headquarters. The company opened up the blood drive to its employees; their family members and friends, as well as other organizations located in the same office building. It was held on the 25th of March in recognition of American Red Cross Month.

According to Affinity4 President and CEO, Steve Halliday, "We are always glad to support the efforts of the American Red Cross, an organization whose services affect thousands of lives on a daily basis. When we learned of the critical shortages of blood supplies across all types, we decided to host a blood drive."

As an added incentive to encourage blood donations, Affinity4 sponsored a raffle for participants, which awarded prizes valuing over $200 and ranging from gift certificates to local restaurants to an iPod® Nano.

In the end, 31 pints of blood were collected at the Affinity4 blood drive which, in turn, will help save up to 89 lives in the local community. That fact and the camaraderie shared by the Affinity4 blood drive coordinators, the donors and the Red Cross volunteers alike had many of the participants commenting that they would definitely be back to donate in future blood drives.

More about Affinity4

Affinity4 is an affinity-based marketing company whose mission is to help support its non-profits' goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including long distance and digital phone services, high speed Internet, as well as DIRECTV®, credit card and motorist assistance to the supporters of its international base of non-profits which includes charities, ministries, colleges and universities. With each supporter's purchase, Affinity4 provides a 10% GiveBack to the corresponding non-profit organization. Affinity4's business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $75 million to non-profits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: or call 1-800-684-4880.


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Brandy Grenier
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