Best Investment Web Site Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for investment Web design.

WebAward.org - The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the investment industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "The investment industry has the most inconsistent performance for Web development. Where they're good, they're really good. Where they're weak, they're really weak."

The WebAwards competition judges investment web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

The investment industry has shown inconsistent web development for the past decade. They outperformed the ISAR index seven times, equaled it once, and
underperformed four times. Significant underperformance occurred in 1997, 2003, and 2007. These most recent scores rebounded and helped it result in the industry outperforming the 5 year averages in content, copywriting and ease of use. Ease of use and content are the industries strong points.

The 2008 WebAward for Best Investment Web site went to John Hancock Annuities for http://www.jhannuities.com.

Other past winners include:

  • 2007 Frank Worldwide Inc. for 55 West Wacker- Cape Horn.
  • 2006 i33 communications LLC for BetterInvesting web site redesign
  • 2005 BusinessWeek Online for BusinessWeek Online web site
  • 2004 Allied Capital Corporation for Allied Capital Corporation web site
  • 2003 Summit Partners for Summit Partners web site
  • 2002 Frank Russell Company for russell.com

A complete list of past winners can be found at investment.webaward.org.

Companies and organizations wishing to have their investment Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at WebAward.org.

To request your copy of the 2009 WebAward ISAR report, please visit: WebAward.org

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The investment industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Investment Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at WebAward.org.

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward.org.

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WILLIAM RICE
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