The power of referrals is alive and well. Nurturing that pipeline is essential. There is no substitute for personal recommendations
Chicago, IL (PRWEB) April 1, 2009
Big Ooga launches to help propel small companies and startups. With the stampede to harness social media and the Obama campaign setting the bar for its power, small companies scrambling to get current should not underestimate the basics. "The power of referrals is alive and well. Nurturing that pipeline is essential. There is no substitute for personal recommendations," stated Lennie Rose, CEO of Big Ooga.
The New Basic
In March, Rose launched the Big Ooga, a referral-based Internet resource dedicated to helping entrepreneurs and small companies get discovered by the businesses who need their services. Virtual yet localized and comprised of prequalified entrepreneurial talent, the Big Ooga is designed to keep jobs flowing locally and connect professionals across business communities, networks and the gender divide.
"We have built the Big Ooga to highlight excellent small businesses and put them at the fingertips of those who need them in their neighborhoods. Every company in our resource is prequalified and recommended based on prior professional engagements," Rose said.
Companies that are listed in Big Ooga have built their businesses on referrals. They are small companies whose clients already love them and who need to reach a larger client-base. To be accepted into Big Ooga, every company must be in business at least one year, supply two referrals from people with whom they have worked and be based in the USA. Big Ooga checks the references, reviews the company's website or portfolio and calls the Better Business Bureau. To ensure ongoing quality, Big Ooga has a feedback forum on each listed company so their clients can rate engagements.
The Big Ooga is a fully automated virtual resource, divided by industry and zip code. It offers members a full-page profile, a link to their websites and a feedback forum for ongoing accountability. In addition, Big Ooga spotlights its members in their Morning Juice Newsletter and hosts quarterly networking events at Catalyst Ranch in Chicago, which are free to listing members.
In light of unprecedented corporate layoffs, Rose sees a wave of new entrepreneurial startups emerging in America.
"These startups are going to need great web designers, graphic artists, marketers, PR experts and a myriad of excellent, affordable professionals," she said. "Rather than relying on luck or networking to find qualiity service providers, people are going to be able to just go to the Big Ooga and find the caliber of professional they need in their neighborhoods."
Rose began her career in public relations and marketing in the Chicago area seven years ago, specializing in developing and promoting small companies. Often, entrepreneurs came to Rose after having spent thousands of dollars on the wrong experts. These entrepreneurs were frustrated and tapped out of their seed money. Their method for finding service partners hinged on luck or networking. The search was often crippling to small companies in a sector that already suffers from a 50% failure rate. Rose thought if she could get all of those experts into one easy-to-use resource it could help both the companies that needed to get found and the people who needed to find them.
As for the name Big Ooga, according to Rose, it honked itself into existence. "There was zero competition for the domain name. No one else in the universe wanted it. But, if people can't remember the name of your company, they won't forget the name Big Ooga."
For more information please visit http://www.bigooga.com, email: Lennie (at) BigOoga.com or call (708)-524-4562. Big Ooga is located at 641 Wesley, Oak Park, IL 60304.