The bottom fell out, companies cut marketing and many of my peers were closing shop to seek full-time employment. I just struggled through the slow economy as best I could
Cedar Park, TX (PRWEB) April 1, 2009
On April 1, 1989 Howard Theriot launched Catch Light Productions with little more than a diploma and student portfolio to his name. His idea was to bring big agency results to small businesses that have traditionally had to settle for less.
After he graduated from TSTI in Waco with an Associate Degree of Applied Arts in Commercial Art and Advertising, Howard moved home to Southeast Texas and accepted several freelance design projects through referrals of friends and family. "I was working from a drafting table in the corner of my old bedroom in my parents home," he says. He accepted an offer from his sister to setup shop in the spare office at her and her husband's real estate office, moved in on April 1 and Catch Light Productions was born.
In the early days, between 1989 and 1994, Howard gained experience through freelance opportunities with local advertising agencies and print shops, as well as direct clients including car dealerships, restaurants, charitable organizations, and a variety of "mom & pop" shops.
In 1995 Catch Light Productions found a niche with local credit unions during a lawsuit between banks and the credit unions. He worked with the majority of the credit unions in the Sabine Chapter of Credit Unions and formed several long-term relationships, which are still alive and active today. The business grew steadily year after year and by 2001 Howard's sister had closed the real estate company and Catch Light Productions was occupying the entire 2500 square foot office building. But in 2003, when the war in Iraq began. "The bottom fell out, companies cut marketing and many of my peers were closing shop to seek full-time employment. I just struggled through the slow economy as best I could," he says. But, in 2005 those relationships he had cultivated over the years really paid off. "A long time credit union client requested I handle all of their media placement in addition to continuing creative services. Catch Light Productions gained agency recognition with media and acquired four additional full-service clients," he says. Catch Light was now officially an advertising agency.
The tide shifted in a surprising way in October 2005 when hurricane Rita swept through Southeast Texas. "I feared the worst due to the violence of the storm and the prospect of many small businesses being put out of business. What I found was just the opposite as everyone wanted the public to know they were open for business," Mr. Theriot says. He worked from a Starbucks in Houston for two weeks until the utilities at his slightly damaged office were back on. "I returned to one of my most profitable times in media placement and new growth." Catch Light Productions continued expanding through the next few years as a full-service agency while gaining more out-of-town clients. Howard continued to utilize freelance talent as he began hiring his first staff.
But Catch Light's headquarters were not so lucky in September 2008 when hurricane Ike devastated the area. Howard knew he had come full circle when almost 20 years after he began his company from his old bedroom he found himself working in his family's home again. "I worked from my mother's dining room table for two weeks and as I got a grip on the situation. I felt that business was sustainable with out-of-town clients and this was the right time to head to the Hill Country and put down new roots as I approached my 20th anniversary," he says.
Today Catch Light Productions is based in Cedar Park, Texas and celebrates their 20th anniversary as they continue to offer a full array of marketing services including brand development, websites, print collateral, and television, radio, outdoor and online media. "It's always been my dream to live in the Austin area. It took a hurricane to to give me a kick in the pants to make that move. I've been especially lucky to retain all of my clients from Southeast Texas and I'm exciting about new opportunities here in Central Texas." says Howard.
For more information about Catch Light Productions please visit Catch Light Productions