Through polling, we've discovered that 72% of cheerleaders who are exposed to corporate brands at our events remember them; and 89% of the cheerleaders who enjoy a direct brand experience are more likely to purchase the product. Consequently, we recognize and appreciate how advertisers can benefit by engaging this market through our web portal.
Orlando, FL (PRWEB) April 1, 2009
Gen2Media Corporation, a fully integrated digital media, technology and marketing company, has announced that the Company's high-powered custom video publishing platform will enable a much more vibrant, immersive, interactive and ad-supported video viewing experience on VarsityTV. VarsityTV airs on-demand video programming on Varsity.com, the world's leading online destination for cheerleading and dance enthusiasts where more than one million videos are viewed each month.
Owned by Memphis-based Varsity Brands, Inc., Varsity.com is an online portal that features team customized options, informative content, interactive community components and cheerleader spotlights; and serves as a direct gateway to Varsity's multitude of brands and affiliate organizations' web sites. Video content featured on VarsityTV includes a robust line-up of original programming, such as "Friday Night Cheerleading in America" and "Step by Step"; exclusive coverage of national cheerleading and dance competitions, like the recent "2009 UDA College 1A Hip Hop Finals"; rebroadcasts of competitions aired on televised sports networks; and educational videos offering everything from dance techniques and conditioning tips to advice for new coaches and ideas for creating team routines.
Along with providing the platform for VarsityTV, Gen2Media's media production team will also support development, production and post-production of original VarsityTV programming. In addition, Varsity Brands has named Gen2Media as its exclusive media sales agent of record.
Quotes Attributable to Management:
Jeff Webb, Founder and CEO of Varsity Brands
"We are very excited to be partnering with Gen2Media to provide even greater individualized experiences for the cheerleaders, dancers and coaches who commune on Varsity.com, while enhancing our Company's business growth opportunities through the introduction of an innovative online advertising platform."
"Through polling, we've discovered that 72% of cheerleaders who are exposed to corporate brands at our events remember them; and 89% of the cheerleaders who enjoy a direct brand experience are more likely to purchase the product. Consequently, we recognize and appreciate how advertisers can benefit by engaging this market through our web portal."
Mary Spio, President and Co-Founder
"Enabled by Gen2's proprietary custom video publishing platform, audience engagement on VarsityTV is expected to be significantly enriched and amplified, delivering superior video viewing quality and enhanced functionality that will allow site visitors to browse, upload, manage and experience Varsity's extensive library of on-demand digital video programming in a much more compelling and user-specific way."
"Just as important, the Gen2Media platform will enable Varsity to monetize its valuable online properties by empowering national advertisers to forge, measure and quantify meaningful connections with this large and affluent affinity group."
About Varsity Brands, Inc.
Since its founding in 1974, Varsity Brands has been the driving force behind making cheerleading the dynamic, athletic, high profile sports activity it is today. Varsity is comprised of leading organizations and brands within various cheerleading and dance segments, including educational camps and clinics, competitions and uniforms and apparel. While Varsity's heritage is rich and its traditions renowned, it continues to be the innovative global leader in growing cheerleading's influence and profile worldwide.
About Gen2Media Corporation
Based in Orlando, Florida, Gen2Media is a full-service digital media and marketing company that has created the world's first true end-to-end online interactive network that combines the best of broadcast and broadband. The Company has perfected the combination and delivery of cutting-edge infrastructure, patent-pending video technology, channel distribution, digital media content and applications, back-end metrics and industry expertise to achieve quantifiable results for its blue chip partners and customers; and to create rich, robust and engaging on-demand experiential entertainment and infotainment for consumers.
Gen2Media owns and operates the e360LIVE online interactive entertainment network, which delivers highly specialized and desirable content across multiple platforms, both independently and through a number of channel partnerships including Microsoft Xbox, Clear Channel Radio, Emmis Communications and others. Its talented and acclaimed production team has handled live concert and video production for some of the most high profile entertainers and events in the world, including Mary J. Blige, Justin Timberlake, Britney Spears, The Billboard Awards Show and Live 8. For more information, please visit http://www.gen2media.com.
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