New Website Uses Latest Scientific Method to Evoke Emotional Response

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Write2Site is a digital marketing firm that serves the HVAC contractor market. The group redesigned Green Heating and Cooling's website. The new website contains cutting edge proprietary programming and interface design to evoke actions based on emotions.

Write2Site announces the launch of a redesigned website for Green Heating and Cooling as an information portal for Georgia, North Carolina and South Carolina homeowners to find information about heating and air conditioning solutions and educational information in regards to keeping their home energy efficient. The website contains cutting edge proprietary programming and interface design to evoke actions based on emotions by web visitors.

The site was completely redesigned by a professional digital marketing firm that specializes in taking the highly technical information of heating and air conditioning and translating it into a language that homeowners understand. Chris Smith who works with the digital marketing firm Write2Site stated, "Homeowners are looking for a comfortable home with cleaner indoor air. They are in no way interested in condensers, furnaces or evaporators. The old adage still holds true, that people are looking for a quarter inch hole, not a quarter inch drill."

"The site was designed to evoke response from the brains pre-orbital cortex. This is the area of the brain that each of uses to make decisions based on emotional feelings." said Chris. Recent scientific advancements have altered opinions of marketing products and services to consumers. In the past, the most popular theory framed decision making in terms of a pitched battle between logic and emotion with logic triumphing during the process. This is why all technical based products and services are marketed on a logic based message. Traditionally the price of the product is compared to the money homeowners will save over time to logically present why the purchase should be made. Evidence now proves the logic based approach is the worst method of delivering the product message. No matter how logical a consumer may appear to be, the emotional response always makes the purchase decision.

Green Heating and Cooling's website is engineered to assist homeowners in making an educated decision while finding accessible information to address the comfort needs for their home. Not only does the website address home safety, but also new energy efficient solutions, that benefit homeowners in the duration of owning their home. All this occurs while the visitor's emotions are being stimulated in the pre-orbital cortex though image, color and geometric shape placement that directs the viewer eyes and produces a feeling of trust and familiarity to evoke the visitor to schedule an appointment.

The engineer of this new website technology is Michele Smith of Write2Site. Michele has invested many years of research into web user's eye movements, graphic interfaces that produce the desired result as well as taking the traditional contractor message and translating it into something that homeowners understand. The number of internet users grows daily. Consumers are used to making large purchases online for retail items such as purses, shoes, clothes, etc. Write2Site takes heating and air conditioning and sells it like premium purchases to make consumers feel comfortable during the process. The goal of Write2Site's contractor engineered site is to move the consumer to scheduling an in-home estimate or repair right off of the website.

Write2Site's redesigned websites are definitely producing results. Michele stated, "Each of our websites contains software that tracks each page that visitors view, where each visitor is located in the nation and if that visitor completed the goal of making the appointment." Write2Site offers additional services to track this information and provide the results to clients in a monthly report. The analytics program is very effective at tracking the results of any print marketing the contractor may run. If Write2Site knows an ad came out the week prior, they can look to see how many people visited the site after the ad came out.

Jimmy Gibson, General Manager of Green Heating and Cooling stated, "Our goal was to offer educational information for homeowners and assure them that we are a dependable and honest contractor and allow them to schedule an appointment online. Michele created a website that is an easy to find, easy to use, and easy to navigate. Thanks to Michele's design our consumer web-browsers are becoming customers. I know this because the reporting Michele gives us once a month tells the story."

ABOUT WRITE2SITE: Write2Site is a digital marketing firm that specializes in e-mail and internet marketing for the heating and air conditioning industry. The Write2Site leadership team consists of Chris and his wife Michele. Michele holds a Bachelors degree in Marketing with a minor in Advertising. Michele also has over 14 years experience in marketing, website development and graphic design. Chris has 12 years experience in web development and served as a lead web developer and consumer behavior analyst for large corporations after leaving the HVAC industry.


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