Entrepreneurial Family Of Nine Releases New Hit iPhone Game

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The Pfendner family with seven young children ranging in age from 3 to 15 today announced the launch of Sort-It, their new game for play on the iPhone and iPod Touch.

I told my Dad that with seven kids we have our own focus group right here in the house.

The Pfendner family, with seven young children ranging in age from 3 to 15, today announced the launch of SORT-IT, their new game for play on the iPhone and iPod Touch (2nd generation). The game received a quick approval by Apple on March 6th and is growing in popularity with game lovers of all ages. SORT-IT has a 5 Star rating by players and can be downloaded for only $1.99 in iTunes by Apple or at http://www.mightyideas.com.

Nick and Sharon Pfendner run an online jewelry business. Having a home business and supporting a family of nine is a daunting task, especially in this challenging economy.

"I always tell my children when life gives you lemons; make lemonade," says proud father, Nick. "With the jewelry industry really slowing down, it became a great time to really demonstrate this. So I pulled from my design and programming background, and we decided as a family to develop a new game for the iPhone."

SORT-IT is a true family collaboration, and Apple's open environment made the development for the iPhone and iTouch their first and only choice. With Apple's iTunes App Store, you don't have to be a large game development company to develop an application. Even individuals and families like the Pfendners can get involved.

Their new game was inspired by a memory Nick had from his youth of a classic episode of I Love Lucy where Lucy and Ethel are hilariously bombarded by bonbons on a candy factory's conveyor belt. SORT-IT challenges users to sort objects that are coming down an accelerating conveyor belt. It seems simple enough, but the ten different levels and endless combinations test even expert gamers with varied shapes, colors, depths, and designs.

"With my Dad's design background, he often tells these great stories of focus groups and the research that goes into products," said eldest son Dean. "I told my Dad that with seven kids we have our own focus group right here in the house."

"Our family has played hundreds and hundreds of games," exclaimed son Tanner. "SORT-IT is totally new - it's like nothing we've ever seen or played before."

About The Pfendners
Nick and Sharon Pfendner have three adopted children, and four biological children including a set of twins. The Pfendner family is a regular United Nations under one roof with nine different nationalities represented. Their diversity and entrepreneurial, creative spirit and has inspired them to rely on themselves to develop their own successes during tough economic times. The Pfendners live in Bucks County, Pennsylvania and are looking forward to creating other versions of SORT-IT. To learn more go to http://www.mightyideas.com.

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Julie Levitch
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