Odeo Enters Enterprise Market with SaaS Solution

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Odeo, the on-line digital media management company, announced today that it has executed a Software as a Service (SaaS) contract with its first enterprise software customer; a NY based Fortune 100 financial institution. Founded in 2005 by Evan Williams (Blogger, Twitter) as a consumer-focused podcasting portal, Odeo was acquired by an investor/management team with deep enterprise software experience in 2007. The company has been re-focused to bring the benefits of video sharing and publishing to business users.

Odeo, the on-line digital media management company, announced today that it has executed a Software as a Service (SaaS) contract with its first enterprise software customer; a NY based Fortune 100 financial institution. Founded in 2005 by Evan Williams (Blogger, Twitter) as a consumer-focused podcasting portal, Odeo was acquired by an investor/management team with deep enterprise software experience in 2007. The company has been re-focused to bring the benefits of video sharing and publishing to business users.

"This breakthrough win validates the Odeo platform as the right solution at the right time and price point for an enormous new market: enterprise video management," said Odeo President, Rick Arturo. Driven by the same factors that unleashed the YouTube phenomenon, video is becoming a central component of communication and knowledge sharing in the business world. This has created a host of problems for companies that are trying to manage large and rapidly growing video libraries. Odeo's Enterprise Media Platform (EMP) enables companies to leverage the power of video to increase revenue, reduce training and distribution costs, while improving overall knowledge transfer. "Odeo's media aggregation platform is an efficient way to get a company's audio and video content organized quickly and easily. We make it simple for users to get that content wherever they want it: In their browsers, on their desktop, or on their mobile device," said VP of Operations, Eric Rupert.

Odeo provides a highly customizable solution to "push" video content to users and provide management analytics to measure results based on viewers. The product roadmap is focused on programming tools and services that help users quickly find video content rather than endlessly searching for it in disparate silos. This efficiency translates to greater usage and productivity for users and companies alike. Odeo is in the process of building out its channel partner model and is actively recruiting Value Added Resellers. Odeo offers resellers a complete, turnkey solution that enables them to quickly and simply deliver value to their clients.

About Odeo
Founded in 2005, by Evan Williams (Blogger, Twitter) as a consumer focused podcasting portal, Odeo was acquired by an investor/management team with deep enterprise software experience in 2007. Since then, the company has been re-focused to bring the benefits of social rich media to business users. Odeo's Enterprise Media Platform provides a customized solution for businesses to leverage the power of video to inform, educate and engage its employees, partners, and customers. Odeo's Software-as-a-Service (SaaS) model enables its clients to rapidly implement this powerful media communications platform to reduce costs, improve efficiency and increase revenue. On the consumer side, http://www.odeo.com is a leading podcast website and directory. Users can go there to search and discover millions of aggregated audio and video podcasts, share favorites with friends, and publish to blogs and social networks.

Contact:
Rick Arturo
Phone: (646) 452-4417

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Rick Arturo
Odeo
(646) 452-4417
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