'Wedded Marketing' to Offer a Fresh Perspective on Online Romance

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Internet marriage explodes into the world of social media; tweeting wedding proposals, matrimonial ceremonies on SecondLife and live blogging at receptions are just a few of the services the Columbus, Ohio internet marketing firm plans to offer with its new online romance division.

Imagine being able to escape the awkwardness of writing and handing out personalized invitations to the folks at the office. With Wedded Marketing you can get the word out about your special day by sending one mass message to all of your connections and followers.

From online marketing to online romance: what started out as an innocent typo has evolved into one of the most remarkable business model transformations in recent memory. Webbed Marketing, the Columbus, Ohio based Internet marketing firm, noticed that some of its clients often mistakenly referred to the company as "Wedded" Marketing. While the minor snafu was at first a source of laughs for the growing firm, the joke eventually developed into a serious business proposal. William Balderaz, co-partner and president of the company, decided that a move into the online marriage arena would be an interesting application of his status as a newly ordained minister - and a test of his young company's mantle.

"The idea with Wedded Marketing is that I wanted to see if we could leverage our company's social media prowess to assist with an area of growing social concern," said Balderaz, who once leveraged his state-appointed powers to establish a sacred union between a Cockapoo and an empty bag of Doritos. "Marriage rates are down in the US and the people who do wed are not staying together long; nearly half of all marriages end up in divorce court. We want to use our ability to harness the power of the Internet in order to help people stay happy together."

More realistically, Wedded Marketing promises to at least make doomed marriages more affordable for today's hip young couples. Internet marriage can be a much more affordable option than the traditional route when couples take advantage of some of the resources that Wedded Marketing is planning to offer. Social media in particular promises to play a significant role in Wedded Marketing's Internet wedding planning strategy. With the depth of many individual's social networks outreaching the number of people they actually know in real life, it is a surprise that someone hadn't thought of this sooner.

"We hope to bring the whole blessed sacrament into the 21st century," continued Balderaz. "Imagine being able to escape the awkwardness of writing and handing out personalized invitations to the folks at the office. With Wedded Marketing you can get the word out about your special day by sending one mass message to all of your connections and followers."

The Internet marriage services to be provided by Wedded Marketing include:

  • Online invitations and "save the date" reminders, via Twitter, Facebook and LinkedIn networks
  • Ceremonies that take place online in Wedded Marketing's exclusive white gazebo in SecondLife
  • Live blogging and live tweets during the reception
  • Virtual alcohol
  • Drastically reduced pricing on wedding pictures and free online hosting via Flickr

Additionally, Wedded Marketing plans to venture into the other areas of the online romance market, including helping nervous 20-somethings propose through romantic tweets.

About Wedded Marketing:
Wedded Marketing is a team of experts in the Internet marriage field. Their goal is to grow relationships through the application of Internet resources. The firm specializes in online wedding ceremonies and wedding planning, as well as virtual receptions and wedding photos. Visit http://www.webbedmarketing.com/weddedmarketing.html for more information.

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Bill Balderaz
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