Email Marketing Creates Opportunities for Businesses to Increase Revenues in a Struggling Economy

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In a struggling economy more and more businesses are turning to Email Marketing to increase dwindling profit margins and strengthen customer loyalty.The enormous return on investment that email marketing generates allows businesses to expand marketing budgets rather than making cuts to overcome a weakened economy.

In a struggling economy more and more businesses are turning to Email Marketing to increase dwindling profit margins and strengthen customer loyalty.

An October 2008 report released by the Direct Marketing Association (DMA) showed an average return on investment for email marketing was $45.06 for every $1.00 spent. The enormous return on investment that email creates allows businesses to expand marketing budgets rather than making cuts to overcome a weakened economy. At the time of the studies release, the DMA projected that by the end of 2009 email marketing will have driven $36.2 billion dollars in sales.

Businesses looking to model this strong return on investment are turning to Email Service Providers (ESP) to assist in the execution of a successful email marketing program. EmailDirect.com, a Sacramento, California based Email Service Provider, works closely with organizations to provide services for email marketing strategy, development and execution. EmailDirect has worked to improve the email marketing programs for large-scale email marketers, like the California State Lottery, as well as, small businesses with just a few hundred email subscribers.

The success of an email marketing program relies on a well planned strategy, based on a business's audience, paying attention to list hygiene, sending frequency, design and, most importantly, delivery. Hitting each note can be an overwhelming task for businesses, causing programs to flounder from a lack of guidance. For businesses working with a quality ESP, like EmailDirect, email marketing programs are going to remain highly lucrative for years to come.

EmailDirect, http://www.EmailDirect.com, is a Sacramento, California based corporation which develops cutting edge email marketing programs for permission based marketers.

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KRISTINE DOBSON
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