TubeMogul Lands $3 Million in Series A Funding

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With over 75,000 users and hundreds of millions of streams tracked, TubeMogul solidifies its position at the nexus of online video.

TubeMogul has the team, vision and product to drive a fundamental change in the way online video is monetized.

TubeMogul, online video's most popular distribution and analytics service, today announced it has received $3 million in Series A funding from Trinity Ventures. The funding will be used to fast-forward growth of TubeMogul's video distribution platform and accelerate standardization of its online video analytics.

"We invested in TubeMogul because we saw the potential of a viable business model, a solid product with a growing customer base at this early phase. However, it is my relationship with the executive team that that reminds me why I love what I do, helping passionate entrepreneurs fundamentally change an industry," said General Partner from Trinity Ventures Ajay Chopra, who will join TubeMogul's board. "TubeMogul has the team, vision and product to drive a fundamental change in the way online video is monetized."

"We are thrilled to be partnering with a world-class venture firm like Trinity Ventures whose reputation as a value added partner is well known among entrepreneurs," said Brett Wilson, TubeMogul CEO and co-founder. "To have Ajay on our board who was also a successful entrepreneur and passionate about winning this is space is invaluable."

TubeMogul is on track to be cash-flow positive by the fourth quarter of 2009. "Since the company's founding, TubeMogul has hit every single one of its revenue targets, and this one should be no different," said Dave Toth, co-founder of NetRatings and a TubeMogul board member and early investor. Other early investors include Knight's Bridge Capital Partners.

Founded in 2006 by online video buffs who met in graduate school at U.C. Berkeley, TubeMogul's objective from the start has been to empower online video producers, advertisers and the online video industry by providing publishing tools and insightful, easy to interpret analytics.

Today, TubeMogul's Universal Upload service is used by publishers to upload their content to one or all of the major video sharing sites and social networking sites in one shot. Video publishers then use the company's aggregated analytics to understand when, where and how often their videos are watched, track and compare what's hot and what's not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with advertisers, colleagues or friends.

For sites that host their own video, TubeMogul's InPlay technology provides real-time viewership metrics such as audience geography, engagement, and attention span, as well as site performance and what sites and search terms are referring traffic.

Current clients include the world's top agencies, media companies, corporations, politicians, non-profits, record labels and independent content creators. Prominent examples include CBS Interactive, PBS, Ford Models, Universal McCann, AvenueA, Conde Nast, FreeMantle Media, Warner Bros, The Onion, Next New Networks, Revision3, Red Bull, Intel, Cisco, Home Depot, Green Peace and the White House.

About Trinity Ventures
Founded in 1986, Trinity Ventures, a boutique firm, partners with passionate entrepreneurs to transform revolutionary ideas into reality. With over $1.5 billion under management, Trinity Ventures was founded on the principle of personal engagement and mutual respect with the entrepreneurs we fund. Trinity Ventures focuses on early stage technology ventures with a particular emphasis on digital media, Internet services, mobility, security and software markets.

Trinity Ventures has invested in more than 100 ventures, including such leading companies as Affinity Labs (acquired by, Aruba Networks (NASDAQ: ARUN), Bix (acquired by Yahoo!: YHOO), Blue Nile (NASDAQ: NILE), Crescendo Communications, Extreme Networks (NASDAQ: EXTR), Forte Software, IntruVert Networks (acquired by Network Associates: NWK), LoopNet (NASDAQ: LOOP), Modulus Video (acquired by Motorola: MOT), Network Alchemy (acquired by Nokia: NOK), Photobucket (acquired by News Corporation: NWS), SciQuest, Speedera Networks (acquired by Akamai Technologies: AKAM), Starbucks (NASDAQ: SBUX) and Sygate Technologies (acquired by Symantec: SYMC) and Wall Data (NASDAQ: WALL).

About TubeMogul
TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web's top video sharing sites. TubeMogul's analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched. TubeMogul offers tracking far beyond the traditional metric of video "views." TubeMogul InPlay, which can be activated within minutes, tracks rich viewership metrics such as audience engagement, attention span and site performance -- all in real-time.


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