Zoomerang Dramatically Improves Online Survey Analysis with New Tag Open-Ended Responses Feature

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The Ability to Quantify Open-Ended Responses Makes Collecting Feedback Easier, Faster, and More Insightful.

Zoomerang, the leader in online surveys, today announced the release of Tag Open-Ended Responses, an innovative open-ended response analysis tool that enables users to dive into their respondents' written feedback and leverage it to make better decisions. In most online survey software, open-ended responses are viewable but not quantifiable--posing a challenge to those trying to use their online survey results to make solid recommendations. Zoomerang has addressed the need to quantify written feedback with their robust new functionality. Rob Glickman, Director of eCommerce for Zoomerang explains, "The ability to analyze and share survey results effectively is fundamental to our subscribers' success. This feature enhances that ability in a powerful, innovative way."

The benefits gained by having customers or prospects answer questions in their own words no longer means hours of sifting through their feedback. Now, in seconds, Zoomerang presents the key themes and helps turn them into valuable insight. By unlocking another dimension to survey analysis, the Tag Open-Ended Responses feature augments survey reporting while reducing analysis time.

The Tag Open-Ended Responses feature does the hard work for you-- it illustrates the most frequently used words and phrases in responses, creates tag lists that group these phrases into common themes in three ways: by tag cloud, frequency, or responses. Each grouping provides the ability to view data in a different light to aid you in building your tag lists. Consistent with Zoomerang's easy to use interface, the Tag Open-Ended Responses functionality features a drag and drop experience that enables users to easily turn an open-ended response into a closed-ended one that is tied to a clear percentage. That result can then be added to a PowerPoint presentation or PDF, making it much easier to share results. And, because the Tag Open-Ended Responses feature is integrated seamlessly into the analytics functionality of the Zoomerang survey application, users will be able to cross-tabulate the result, apply filters, graph, and even create a widget to post it to their blog or web site.

Pricing and Availability
Zoomerang subscriptions are available at Zoomerang.com. Affordable professional subscriptions start as low as $19/month or $199/year. The Tag Open-Ended Responses feature is only included with our Premium subscription, which is available at a price of $59/month or $599/year. Non-profits and educational institutions receive a substantial discount. Zoomerang also offers a free subscription with access to basic survey features, 30 survey questions and 100 responses.

About Zoomerang
Zoomerang, part of MarketTools, Inc., pioneered Web-based surveys in 1999 to give organizations a powerful, self-service alternative to conduct accurate comprehensive surveys with a minimum of cost and effort. Today, Zoomerang is the world's #1 source for online surveys, helping thousands of organizations, including over 70 of the Fortune 100, in over 100 countries. Zoomerang's survey software provides a powerful alternative for organizations that need to conduct fast, accurate, comprehensive surveys with minimal cost and effort. Zoomerang's business, educational and non-profit customers have created and sent more than 100 million surveys. Zoomerang supplements its surveys with expert professional services, including survey programming, and the recruitment and selection of custom groups of survey respondents.

To learn more about how you can use Zoomerang Online Surveys to collect great insights for your organization, please visit us at Zoomerang.com and sign up for Zoomerang today.

MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London.

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Melissa Mintz
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