Plexipixel Launches "Roshamboom!" on Facebook

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Plexipixel, a Seattle-based award-winning digital marketing, and interactive design and development studio launches "Roshamboom!" a Silverlight game on Facebook, the world's most popular social networking site.

a completely unrealistic version of [the most basic game known to man]

Plexipixel, a Seattle-based award-winning digital marketing, and interactive design and development studio launched "Roshamboom!" on Facebook, the world's most popular social networking site. "Roshamboom!" is an interactive game based on David C. Lovelace's RPS-101 game.

RPS-101 was referred to by John Bardinelli--a freelance writer of casual and independent games--as "a completely unrealistic version of [the most basic game known to man]". Plexipixel created an interactive version of the game that is playable by anyone with the Silverlight plug-in and a Facebook account by using Microsoft's Silverlight technology and Dormouse™ (a proprietary social networking application development and deployment platform) to leverage Facebook's native services to create a game that is easy to play and can quickly be viral.

"RPS-101 took a year to develop on my end, so I was impressed at how well its complexity was preserved in this very engaging, addictive new version," says Lovelace.

Since 2000, Plexipixel has earned a reputation for delivering "unexpectedly sticky brand play"™ that include user-focused websites, games, applications, innovative advertising, and animations for companies such as Volvo, Adidas, VISA and Sprite.

"We make the users' experience fun," says Kristi Torgrimson, Project Manager/Producer who heads up the Plexipixel San Francisco office. "The interactive experiences we create for our clients totally immerse the users into their brands. We recently had a 75-percent completion rate for an advergame we created for one of our Fortune 500 clients. For another client, we achieved more than 13 million plays in just two months."

Most recently, Plexipixel has taken their extremely successful "unexpectedly sticky brand play" philosophy into the world of social networking. Microsoft's MSN Games worked with Plexipixel to develop and deploy MySpace and Facebook applications based on their most popular games, "Hexic" and "Chess". The social networking applications were built on the Dormouse platform and the user interactions within the Flash games are being tracked by Zabra™--Plexipixel's customizable RIA (rich internet applications) tracking and analytics tool.

Plexipixel has been a leader in the interactive-experience field since its founding. President Matt Tamaru and CEO Vicky Tamaru collectively bring decades of experience in design, interactive media development, character design and animation. Matt was a pioneer in web animation using FutureSplash (later renamed Flash) and has worked on advergames, animated web shorts, websites, and various interactive projects for Disney, Coca-Cola, Nickelodeon, among others.

http://www.plexipixel.com

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Vicky Tamaru
Plexipixel, Inc.
(206) 781-1405 ext. 111
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