ensembli Shortlisted For 2009 CNET Webware 100 Awards

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ensembli, the browser-based personalised aggregator for online news, has been selected as a finalist in the 2009 CNET Webware 100 Awards by the editor of CNET Webware.com. Ensembli is one of 300 finalists selected by CNET Webware editors from more than 5,000 qualifying Web 2.0 services. The CNET Webware 100 Awards honour the people's choice in the best web sites and services.

The selection process started with user nominations, which proves that people are getting real value from our tool. Many people only understand search engines, which means that instead of content that's most relevant to them, they only see content that's popular or paid for. What we do is show each person the stories they'll find most fascinating.

ensembli, (http://www.ensembli.com) the browser-based personalised aggregator for online news, has been selected as a finalist in the 2009 CNET Webware 100 Awards by the editor of CNET Webware.com. Ensembli is one of 300 finalists selected by CNET Webware editors from more than 5,000 qualifying Web 2.0 services. The CNET Webware 100 Awards honour the people's choice in the best web sites and services.

"Being named a finalist is a huge accomplishment for the ensembli team," said Michael Wheatley, CEO of ensembli. "The selection process started with user nominations, which proves that people are getting real value from our tool. Many people only understand search engines, which means that instead of content that's most relevant to them, they only see content that's popular or paid for. What we do is show each person the stories they'll find most fascinating."

ensembli first launched its service at DEMO 09, Palm Desert CA and also featured at the British Digital Mission at SXSWi in Austin, Texas. It delivers three clear sets of benefits:
-For users, it is simple and engaging, saving time and effort;
-For advertisers, hyper-targeted adverts can be served whenever users visit properties operated by ensembli partners, as well as whenever they visit ensembli's website, so increasing ECPMs;
-For site and portal owners it offers a valuable and sticky service for their users, increasing time on site and advertising revenues.

Michael says: "ensembli is designed for those people who find feed readers, aggregators and other 'helpful' technologies just too difficult and too confusing. ensembli's just about effortless to use, and it gets smarter about people the more they use it. Running our clever personalisation technology over RSS feeds means that we're helping to improve everyone's experience of the Internet."

To vote for ensembli, use visit http://www.cnet.com/html/ww/100/2009/poll/browsing.html?tag=mncol or the visit http://www.ensembli.com to use the free service.

The polls for voting opened on 31 March 2009 and the winners will be announced on 19 May 2009.

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SHERRILYNNE STARKIE
Ensembli
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