NogginLabs Instructional Genome Wins Gold for the 2009 Edison Best New Product Awards

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The NogginLabs Instructional Genome has been awarded a Gold award in the Media and Communications category for the prestigious 2009 Edison Best New Product AwardsTM. The awards are among the most elite accolades honoring excellence in new product development, marketing, and innovation. Strategic implementation partners for the 2009 awards program include the Thomas Edison Papers at Rutgers University, the Marketing Executives Networking Group (MENG), and The MIT/Stanford Venture Lab (VLAB).

All of our 2009 finalists, each in different ways, exemplify the very best in innovation.

The NogginLabs Instructional Genome has been awarded a Gold award in the Media and Communications category for the prestigious 2009 Edison Best New Product AwardsTM. The awards are among the most elite accolades honoring excellence in new product development, marketing, and innovation. Strategic implementation partners for the 2009 awards program include the Thomas Edison Papers at Rutgers University, the Marketing Executives Networking Group (MENG), and The MIT/Stanford Venture Lab (VLAB).

The Instructional Genome is an artificially-intelligent set of engines working together to create a complete e-learning experience. It identifies, categorizes, and systematizes the learning potential of any audience by streamlining the e-learning development process. Based on rule-sets NogginLabs created, the Instructional Genome captures all optional components of how performance-based e-learning content has been delivered and implemented.

The Edison Best New Product Awards, sponsored this year by Google, The Nielsen Company, and Steelcase, focus on new products and services that excel in marketplace innovation, marketplace success, technological innovation, market structure innovation, and societal impact. These criteria align with Edison's own innovation best practices, called the Five Competencies of Innovation. MENG members nationwide cast their ballots for entries they deemed worthy of being linked to the Edison name.

"NogginLabs is honored beyond words to be on the same page as companies like Apple, Proctor & Gamble, and Google," said Brian Knudson, founder and CEO of NogginLabs, Inc. "We've always fostered innovation to use technology to change behavior through online learning, and we excitedly anticipate the next release of our Instructional Genome."

"Innovative, collaborative, passionate, and persistent are just a few of the many characteristics that describe the finalists for the 2009 Edison Best New Product Awards," stated Sarah Miller Caldicott, great grandniece of Thomas Edison, co-author of Innovate Like Edison and Chairperson of the Edison Awards Steering Committee. "All of our 2009 finalists, each in different ways, exemplify the very best in innovation."

About The Edison Awards:
The Edison Best New Products Award™ recognizes the persistence and excellence Thomas Edison personified, qualities which have allowed America to remain in the forefront of innovation, creativity, and ingenuity in the global economy. The Edison Achievement Award™ honors business leaders who have displayed the persistence, collaboration, and creativity necessary to promote successful innovation in their organizations. For more information about The Edison Awards, visit http://www.edisonawards.com.

About NogginLabs, Inc.
NogginLabs is the e-learning industry's most award-winning architect. NogginLabs' skilled team of instructional designers, writers, programmers, and project managers has created over 1,000 hours of custom, performance-based courses for Fortune 100 companies, academic institutions, and non-profit organizations. The high quality of the courses we deliver has garnered the firm preferred vendor relationships at companies such as Dell Inc., Northwestern University, ABN AMRO, Capital One, Abbott Laboratories, JetBlue, and McDonald's. To learn more about NogginLabs, visit http://www.nogginlabs.com.

Media Contacts:
Sara Wolenski
773-878-9011 x210

Chris Faust on behalf of The Edison Awards
973-226-4379

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Sara Wolenski
NogginLabs, Inc.
773-878-9011 ext. 210
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