We've found that guest reviews have tremendous impact on the booking success of vacation homes and ultimately improve rankings on powerful sites like TripAdvisor
Basalt, Colo. (PRWEB) April 15, 2009
Instant Software, the leading supplier of technology for the vacation rental industry, proudly announced that it is working together with FlipKey™ to build the largest collection of vacation rental properties available for travelers on tripadvisor.com® and flipkey.com™. TripAdvisor®, the world's most popular and largest travel community, recently announced the addition of more than 70,000 vacation rental listings in almost 1,000 destinations in a new vacation rental experience powered by FlipKey.
Through Instant Software's web marketing distribution system - ISILink - Instant Software is able to seamlessly bridge vacation rental marketing information, rates and availability to prominent consumer travel sites, such as TripAdvisor and other travel sites and web portals. By consolidating, normalizing, and interpreting data from several vacation rental reservation systems ISILink is able to provide seamless real-time bookings between vacation rental managers, tripadvisor.com and flipkey.com.
Further bolstering the marketing potential of properties distributed through ISILink, Instant Software has successfully incorporated technology for Instant Software clients to automatically collect guest reviews through an integrated system with FlipKey. In just a couple of months, more than 30,000 FlipKey reviews have been collected through Instant Software technology. Properties with reviews are seen by more visitors on TripAdvisor and FlipKey, and positive reviews and photos are known to improve conversion rates. "We've found that guest reviews have tremendous impact on the booking success of vacation homes and ultimately improve rankings on powerful sites like TripAdvisor," explained Ted Miller, COO of Instant Software. "Instant Software continues to lead the industry with technology that provides property managers what they need to get competitive advantage in this difficult market."
"Instant Software's advanced marketing systems provide its clients a seamless and easy opportunity to effectively promote properties on our network of web sites that reach more than 15 million travelers every week," stated Steve Kaufer, CEO of TripAdvisor. "Instant Software has proven to be a pioneer in offering its clients the broadest and most effective marketing opportunities available through TripAdvisor and FlipKey."
The benefits to vacation rental operators through Instant Software's integration and partnership with FlipKey are extensive. As a result, nearly 70 percent of the current bookings (both offline and online) generated through FlipKey and TripAdvisor have been for companies running Instant Software technology.
There are more than 200,000 vacation rental properties currently managed by Instant Software technology. In 2009 Instant Software is expanding its platform to additional reservation systems and international partners with expectations of offering more than 300,000 vacation rental properties through its distribution system by year's end.
About Instant Software
Instant Software Inc. (ISI) is the nation's leading provider of technology solutions for the Vacation Rental Management industry. Instant Software's complete end-to-end solutions include the market leading Reservations and Business Management Solutions; First Resort Software™, PropertyPlus™, Entech™, and V12.NET™, plus Online Solutions integrated through ISILink™, the most powerful web distribution system in the industry. ISI has installed software at more than 2200 property management companies and vacation rental resorts throughout North and Central America and the Caribbean. ISI was the first in the vacation rental industry to bring real-time online booking, serves more than 250,000 vacation rental properties and services more vacation rental management companies than any other in the U.S.
About TripAdvisor Media Network
TripAdvisor® Media Network, operated by TripAdvisor, LLC, attracts more than 32 million monthly visitors* across 14 popular travel brands: TripAdvisor®, airfarewatchdog.com, bookingbuddy.com, cruisecritic.com, flipkey.com, frequentflier.com, holidaywatchdog.com, independenttraveler.com, onetime.com, seatguru.com, smartertravel.com, travel-library.com, travelpod.com and virtualtourist.com. TripAdvisor-branded sites make up the largest travel community in the world, with more than 25 million monthly visitors*, 10 million registered members and 23 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover more than one million destinations, hotels, restaurants and attractions and operate in the U.S. the U.K., Ireland, France, Germany, Italy, Spain, India and Japan. TripAdvisor® Media Network provides travel suppliers with graphical advertising opportunities and a cost-per-click marketing platform. Collectively, the sites comprising the TripAdvisor Media Network have won hundreds of awards and accolades from press and industry worldwide. TripAdvisor and the sites comprising the TripAdvisor Media Network are operating companies of Expedia, Inc. (NASDAQ: EXPE).
TripAdvisor and TripAdvisor.com are registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. FlipKey is a trademark of FlipKey, Inc. Other logos or product and company names mentioned herein may be the property of their respective owners.
©2009 TripAdvisor LLC. All rights reserved.
*Source: comScore Media Metrix, July 2008
For more information, please contact:
Vice President of Sales and Marketing
Instant Software, Inc.
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