Earth Class Mail Underscores Commitment to Customer Privacy with Safe Harbor Participation

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Company confirms compliance with U.S. and European Union rules on protection of personal data and information.

Earth Class Mail (http://www.earthclassmail.com), the world's leading provider of Internet-powered postal mail, announces that it has been approved by the Department of Commerce and the Direct Marketing Association for participation in the U.S.-EU Safe Harbor Framework program. This approval coincides with the upcoming rollout of its licensed technologies by Swiss Post in six European countries.

Designed to ensure compliance by American companies with privacy-protection standards observed in the European Union, the Safe Harbor program allows for personal data to be securely transferred between U.S. and EU companies. Earth Class Mail currently has users in over 175 countries who access their U.S. mail via the Internet.

"From day one of our company's existence, we've had no higher priority than the security and confidentiality of our customers' personal information and postal mail," says Earth Class Mail CEO Ron Wiener, "from our industry-leading security protocols in mail-processing to the integrity of our server networks and customer databases. Obtaining the seal of approval from the U.S.-EU Safe Harbor program, certifying that our entire system meets or exceeds international standards for privacy protection, is particularly important and timely given the launch later this spring of Swiss Post's Internet-powered postal mail delivery service in Europe, based on our technology platform."

Preregistration for the new Swiss Post service is available at http://www.swisspostbox.com.

Earth Class Mail's technology allows national postal operators to expand their long-standing definition of "universal service" to meet the new demands of modern-day workers and citizens who live a highly mobile and digital lifestyle. As soon as mail bound for subscribers to the service is brought in from collection points surrounding a regional mail-sortation center, it is imaged and barcoded.

Recipients then immediately receive an email notification containing color images of the exterior of each envelope. They can then choose with a mouse click which items they'd like to have securely opened and scanned into a PDF file for online viewing, and which ones should be recycled or shredded, transferred to another user, shipped to another location, or stored. All of the inbound-mail services take place inside an ultra-secure scanning center embedded inside the national postal operator's mail facility.

This process typically diverts 75% of mail from being physically delivered to the recipients, resulting in significant energy and cost savings while providing efficient, fast and paperless delivery of important documents to consumers and businesses.

For more information:
David Widner, Director of Marketing Communications, (206) 905-2414.

June Parina, Sparkpr for Earth Class Mail, (415) 321-1872.

Paula Santos, SPR Europe, a Sparkpr company for Earth Class Mail, +44 (0) 20 7033 7759.

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David Widner
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