The Bidz.com and Neverblue relationship is a perfect example of how a laser-focus on campaign ROI objectives can drive growth and profits for both the client and the service provider
Victoria, BC (PRWEB) April 3, 2009
Neverblue, a premier global lead generation network, announced today that it has signed an exclusive agreement with Bidz.com (NASDAQ: BIDZ), the leading online jewelry retailer.
The agreement expands the relationship between the two companies and names Neverblue the exclusive agency for Bidz.com and Buyz.com worldwide display advertising. Following the announcement of Neverblue's international expansion into Western Europe, the deal also makes Neverblue the exclusive Performance Marketing Network for Bidz.com in France, Germany and the United Kingdom.
"The Bidz.com and Neverblue relationship is a perfect example of how a laser-focus on campaign ROI objectives can drive growth and profits for both the client and the service provider," said Hakan Lindskog, CEO of Neverblue. "By giving us the opportunity to become their agency of record, Bidz is giving us the green light to invest aggressively in accelerating profitable growth for both parties."
Historically, the relationship between the two companies has been strong thanks to innovative custom creatives, consistently growing display and search volumes, high quality traffic and profitable results. "We have a great partnership with Bidz.com," stated Thomas McCarten, Neverblue's Account Executive. "Bidz.com provides the best online jewelry experience in the world, and we focus on profitable marketing campaigns for them. Together, we have capitalized on the economic downturn and the increased availability of quality media to profitably deliver more than 7 billion impressions for Bidz.com in the last few months."
"Neverblue has developed a unique expertise in driving valuable growth for Bidz.com. Now they have volunteered to expand their investment both in display and international online marketing for us, and we only pay for results. It is exactly the right kind of business relationship for this economy," said Einaras Graurogkas, Director of Marketing, Bidz.com.
Based in beautiful Victoria, British Columbia, Neverblue is a premier global lead generation network that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000™. Neverblue is a wholly-owned, Canadian subsidiary company of Vertrue Incorporated, an $800 million Internet direct marketing services company.
Bidz.com, founded in 1998, is an online retailer of jewelry. Bidz offers its products through a live auction format as well as a fixed price online retail store, Buyz.com. Bidz.com's auctions are also available in Spanish, German and Arabic. To learn more about Bidz.com visit its website at http://www.bidz.com.