Magnetic Launches No-Glasses 3D LCD Products for Europe at Screen Expo London

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Magnetic Media Holdings, Inc., an end-to-end provider of 3D Digital Media products and services announced today the official launch of its Enabl3D™ LCD products in Europe at the Screen Expo London (April 7/8 at booth C21, Olympia Hall).

The consumer market is definitely not going anywhere although the runway for www.3dtv.net [3DTV __title__ 3Dtv] in the home might be longer given the economic climate. The right timing and the right product are key to enter this space and when that time comes Magnetic will be poised to capture its share of the market. In the meantime

Magnetic Media Holdings, Inc., an end-to-end provider of 3D Digital Media products, 3D Displays and services announced today the official launch of its Enabl3D™ 3D LCD (no-glasses 3D) products in Europe at the Screen Expo London (April 7/8 at booth C21, Olympia Hall).

"Last week's news that Philips' 3D solutions would be winding down its 3D operation was certainly a blow to consumer introduction of 3DTV technology and we agree with Philips' thinking when it comes to the at-home use of auto-stereo 3D," says Magnetic's Co-Founder and President, James Zahakos. "However, the use of auto-stereoscopic displays for digital signage, advertising, B2B, OEM and soon CAD applications presents an attractive opportunity that is catching like wildfire in the US and abroad. Magnetic's 3D LCD business has never been better."

Magnetic's operation is seeing significant growth as more and more companies are reaping the benefits of deploying Enabl3D™ LCD technology for Digital Signage and Out-of-Home Media instead of standard 2D. Enabl3D™ Technology differs from Philips' "WoWvx" in that it provides a True 3D experience with content that virtually "pops" off the screen--as opposed to Philips' at-home standard of "2D Plus Depth." Magnetic's entire 3D solution has also been built strategically for commercial purposes providing the ability for digital signage networks to upgrade and incorporate 3D into its offering. Magnetic will continue to offer software allowing the conversion of 2D to 3D content.

Javier O. Ruiz, Magnetic's Chief Marketing Officer stated that, "Early on we identified the consumer market as quite a big undertaking for any single company to usher in, especially coupled with the need for broadcasters to again adopt new formats. So we focused our efforts heavily on creating a solution that would address the needs of commercial and industrial LCD market. Now with our main competitors' announcement, that has proved to be a wise and fruitful decision." Ruiz continued, "The 3D market is expanding like never before. Thanks needs to be paid to entertainment moguls, such as DreamWorks' chief Jeffery Katzenberg and 'Titanic' director James Cameron, for pushing 3D front and center. Now with the phenomenal success of 'Monsters vs. Aliens', we are going to see a whole new era of 3D emerging the global markets."
Magnetic's 3D LCD technology is backwards compatible in that it can play both standard and high definition 2D content with little to no loss of resolution of mesmerizing 3D content. All of which can be remotely managed using robust tools that deliver video over a network to a virtually limitless number of displays. Live 2D and 3D can even be incorporated on the fly and this turnkey software package can be integrated with nearly all windows-based digital signage management software platforms using Active X control.

"Magnetic's technology has been aimed, and for several years to come, will be aimed at delivering complete solutions to the commercial signage market," says Magnetic's Co-Founder and CEO, Tom Zerega. "The consumer market is definitely not going anywhere although the runway for 3DTV in the home might be longer given the economic climate. The right timing and the right product are key to enter this space and when that time comes Magnetic will be poised to capture its share of the market. In the meantime," Zerega continued, "Magnetic has a high regard for the capital and time invested by the Philips distributors and resellers and does not want to see their pioneering efforts lost. Therefore, Magnetic is offering free technical support and "welcome" discounts on its products to any Philips distributors and resellers that contact us to ensure that their Company and the 3D industry as whole continue to grow."

ABOUT MAGNETIC MEDIA HOLDINGS: Headquartered in New York City, Magnetic is an end-to-end solution provider of 3D Digital Media products and services. The Company has developed a technology that modifies standard manufacturers LCD's displays, enabling them to display 3D video content which can be viewed without the aid of any special eyewear.

CONTACT INFORMATION:
Chief Marketing Officer--Javier O. Ruiz
26 Broadway, Suite #963
New York, NY 10004 U.S.A.
Tel: 212-747-0770 Ext. 107
Javier (at) Magnetic3D.com

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