C.H. Briggs Leverages SaaS Implementation from CRM Manager

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Specialty building products distributor engages salesforce.com consulting firm to boost customer development


The expertise that CRM manager brings to the application will optimize our opportunity for success.

CRM manager, a leading software-as-a-service (SaaS) implementation and integration firm, today announced that C.H. Briggs Company will implement salesforce.com to support strategic initiatives. C.H. Briggs is one of the largest independently owned distributors of interior and specialty building products in the United States.

While many companies are cutting back on new investments in information technology, C.H. Briggs has proactively set out to defend core markets and enter emerging markets by utilizing the leading SaaS based CRM solution, salesforce.com. CRM manager's structured implementation approach will help C.H. Briggs expand its prospect and client databases, improve the customer experience, and enhance sales and marketing campaign management while integrating with the e-commerce business strategy. Additionally, CRM manager's ongoing consulting services will provide a cost-effective way to continue to increase revenue, support organizational growth, adjust processes and drive user adoption.

"We believe that in spite of the economy, this is the time to invest in resources that will enable our success and salesforce.com supports our company's key strategic initiatives," said Scott Withers, Chief Information Officer of C.H. Briggs. "The expertise that CRM manager brings to the application will optimize our opportunity for success."

Within two days of signing the services agreement, C.H. Briggs had access to their salesforce.com application and an implementation team to start the solution design process that will deliver a customized solution in weeks, not months--a significantly quicker and much more affordable option than what C.H. Briggs had previously considered.

"C.H. Briggs is doing it right by streamlining their processes," explains Sam Malandra, Executive Vice President of CRM manager. "C.H. Briggs knows that to remain ahead of the competition and succeed, you need to stay in front of prospects and provide industry-leading customer service."

About CRM manager
CRM manager is a leading SaaS implementation and integration firm, specializing in salesforce.com and Google Enterprise solutions. As a full-service consulting partner, CRM manager empowers organizations by driving business value through a disciplined approach, innovative on-demand technology and strong business expertise. Headquartered in Malvern, Pennsylvania, the firm's business model offers complete business process consultancy and SaaS expertise in application configuration, analytics, integration, education and on-going consulting services, resulting in rapid deployments, increased user adoption and a greater competitive edge for its clients. For more information, visit http://www.crm-manager.net.

About C.H. Briggs Company
C.H. Briggs Company is one of the largest independently owned distributors of interior and specialty building products in the United States. Representing more than 200 brands, C.H. Briggs is a leading provider of hardware and production supplies; hardwood, plywood and other board and panel products; and premium surfacing products such as DuPont Corian® solid surfaces, DuPont Zodiaq® quartz surfaces, and granite natural stone; as well as an environmentally-friendly GreenGuard and FSC-certified product line under its Briggs ECO mark. Serving the residential and commercial construction industries, as well as the architecture and design communities, its customers include manufacturers of countertops, cabinets, and commercial casework and displays, as well as kitchen/bath and specialty retailers. Headquartered in Reading, Pennsylvania, C.H. Briggs has distribution centers across Pennsylvania and Maryland that provide next day delivery in the Mid-Atlantic region, as well as Ohio, Michigan, and North Carolina. For more information, visit http://www.chbriggs.com.


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Ann Marie Tropiano
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