Changing Public Perceptions about Preparedness a Critical Issue for 2009

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Recurrent natural disasters, man-made catastrophies, and economic turmoil across the globe make the need for personal preparedness an absolute necessity today. Government, relief agencies, and the very system that the global economy depends on are all at risk of failure. Safecastle LLC is committed, along with others, to improving the readiness of Americans in the face of developing economic and geopolitical chaos.

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Today, we are afforded the perspective of watching the unfolding global economic catastrophe in our choice of real-time media,’ said Rantala.

For many, emergency preparedness is a way of life. It’s a logical approach to having insurance set aside, just in case the worst comes to pass. Yet in recent years, “survivalism” came to be portrayed as a fringe, even dangerous avocation. The label “survivalist” became a slur of sorts. If there was one thing that was certain in the late 20th century, it was that you didn’t want to find yourself living next door to a bunch of survivalists.

In 2009, although the logic behind crisis preparedness is unchanged, perceptions are turning.

Victor Rantala, president of Safecastle LLC, said, “Dangerous realities continue to surface in the 21st century. Clearly, our world has not been tamed. Natural threats to personal safety are ever-present and often unpredictable. But man-made danger to our comfortable way of life is growing fast and obviously bearing down on us.”

Dependency on modern systems, governments, and bureaucracies created false security for many people. But large disaster-relief failures such as what occurred following Hurricane Katrina and the Asian tsunami pulled down the façade. Similarly, fiscal implosions of the sort that simply were not supposed to have happened in our carefully orchestrated society have blindsided those who trusted that others had their best interests at heart.

“Today, we are afforded the perspective of watching the unfolding global economic catastrophe in our choice of real-time media,’ said Rantala. “We each customize our high-definition exposure to the political slant and script that best suit us, but the ultimate impact of the pending train wreck for Americans and citizens around the world is proving to be uncontrollable … even with every available resource on the planet devoted to the effort.”

Natural disasters, economic catastrophe, personal misfortune, and more … these are the things that life offers up at random, and sometimes in wide-screen. “No longer does it benefit anyone to follow the 'Don’t Worry, Be Happy' roadmap,” Rantala said.

Indeed, preparedness is taking off. Latest trends show people everywhere are investing time and resources in long-term food storage, backyard gardening, personal self-defense and security, and time-proven wealth preservation strategies.

Even the U.S. government is focusing on the need to change any remaining misconceptions about the necessity for personal preparedness. This year, the Department of Homeland Security is aiming at those who still don’t get it. An email sent to National Preparedness Coalition members April 1 states: “This September, National Preparedness Month 2009 will focus on changing perceptions about emergency preparedness and will help Americans understand what it truly means to be 'Ready.' We will illustrate how preparedness goes beyond fire alarms, smoke detectors, dead-bolt locks and extra food in the pantry, and help you communicate important preparedness messages to your family, your business and your community …”

Rantala stated: “At Safecastle, all of our preparedness-related businesses are at full capacity, responding to the demands of those who are just now coming to the table. We fear time may be short to adequately prepare America for what is coming, but we remain committed to doing everything we can.”

Safecastle LLC is an established crisis preparedness provider specializing in steel-plate shelters and safe rooms, as well as emergency storage food, supplies, and gear of the highest quality and standards. The company offers a buyers club for those interested in an economical, reliable approach to emergency readiness.

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