If you haven't already, now is the time to claim your name / nickname / brand / motto / keywords to prevent having to buy them from someone else.
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Las Vegas, NV (PRWEB) April 2, 2009
Social media usernames are the new domain names: once a username is registered, it is unavailable to anyone else. Individuals and companies can now check username availability at the top social media sites with a free app that launched on April 1, 2009 from Namechk.
Most social media sites allow free registration, but the difficulty is identifying a username that will enable a unified presence across the majority of social sites. Namechk allows visitors to identify username availability at over 80 of the most popular social media sites. If a first choice username is more "taken" than "available," visitors should test variations until Namechk gives the green light on a mostly vacant name.
Like a vanity domain name, establishing a personal or corporate brand via a strong social media presence or vanity URL makes it easier to be found and followed. For businesses that utilize social media to connect with customers, a large number of followers and "friends" can dramatically effect a company's bottom line, notes David Gosse, co-creator of Namechk: "It is increasingly important to develop your personal and company brand consistently across the major social network websites. That means getting the same username identity as often as possible. It makes it easier for others to find you, and it also builds a cohesive marketing strategy that eventually creates a presence in the major search engines. It also keeps others from tapping into your success and brand jacking your efforts and identity."
Brandjacking is the new cybersquatting, where posers register accounts in other people's names (usually celebrities) or brands (large companies) in order to gain followers, drive traffic to their own causes and even profit from the heists. David Gosse encourages active Internet users, even non-social media-ophiles, to register their names now as insurance for the future. He says, "If you haven't already, now is the time to claim your name / nickname / brand / motto / keywords to prevent having to buy them from someone else."
Namechk plans to add new services in the coming weeks, including user-submitted site additions, tips on interesting people and brands to follow and a feature that will auto-register a selected username at available sites.