RouteOne Announces Enhanced Integration With ProMax Online

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Enhanced integration allows ProMax dealers to greatly simplify workflow when using RouteOne

RouteOne LLC announced today that it is expanding its integration with ProMax Online to simplify the dealers' workflow experience. RouteOne and ProMax Online have been helping dealers realize an integrated deal workflow since 2008, and have now refined and improved the process based on dealer feedback. The enhanced integration further streamlines the credit application workflow and submission process, resulting in a seamless experience that helps dealers avoid duplicate data entry, saving time and increasing efficiencies in the F&I office.

"We are very pleased to announce this enhanced integration with ProMax," said Mike Jurecki, RouteOne CEO. "RouteOne continuously strives to provide our shared dealer customers the tools they need to streamline their processes and improve the profitability of their business. The enhanced integration with ProMax allows dealers to process credit applications quickly and easily so they can spend more time selling."

"This expanded integration between ProMax Online and RouteOne enhances the dealership's efficiency when working deals using ProMax Online," said John Palmer, CEO of ProMax Online. "Our goal is to continue to develop ProMax Online to help dealerships improve the speed and effectiveness of their sales and financing activities so they can sell more vehicles at higher gross profits. Our strategic relationship with RouteOne will help us both provide a major advantage to dealerships in 2009."

Those seeking additional information may contact RouteOne Sales Support at 866.933.0663, or email salessupport(at)

About RouteOne
RouteOne was formed in 2002 by Chrysler Financial, Ford Motor Credit Company, GMAC, and Toyota Financial Services to create a more streamlined credit application for automobile dealers and their customers. Providing access to more than 21,500 dealers in North America, RouteOne's web-based system allows automotive dealers to submit credit applications to the largest indirect lenders, request credit reports, and increase profitability with RouteOne's free Dealer Reporting Suite. RouteOne's open integration business model also allows the dealer to integrate with their choice of a wide variety of best in class providers, including DSPs, CRM systems, F&I modules and menu providers. RouteOne offers dealers a common platform for all their credit application financing needs. More information is available at

About ProMax Online
Dealer Marketing Services, Inc., the providers of ProMax Online, was formed in 1994 by John Palmer. In August of 1995 ProMax was introduced as a Special finance software solution. In 1998 the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, F&I menus, vehicle inventory management, numerous management reports and credit application submissions to lenders. In 2002 ProMax Online was introduced as the industry's first Internet-based full front end solution and today is used daily by over 11,000 individual dealership personnel. ProMax Online's Internet application integrates with dealership DMS systems and can be used very effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides website development and hosting, Internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Online and Dealer Marketing Services, Inc. at


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Shane Born

Suzi Straffon
RouteOne LLC
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