Patients Beyond Borders to Publish Turkey Edition

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"European Capital of Culture" Now a Leading Medical Travel Destination.

Well known for its rich heritage, breathtaking beauty, and Mediterranean flair, it is easy to see why an estimated 200,000 medical tourists each year are choosing to have their procedures in Turkey.

Healthy Travel Media and the Accredited Hospitals Association of Turkey (AHAT) jointly announce the publication of Patients Beyond Borders: Turkey Edition, to be published in English Fall 2009 for international distribution. Supported by Turkey's leading healthcare facilities, the 280-page guidebook will offer an in-depth overview of Turkey's leading American-accredited hospitals, selected health travel agents, accommodations, and essential medical travel information.

In addition to comprehensive checklists showing "How to Become a Savvy, Informed Medical Traveler," readers receive detailed guidance on budgeting and planning for their medical journey; thorough profiles, including specialties and centers of excellence, of fully accredited Turkish hospitals catering to the international patient; and visitor and sightseeing information on Turkey and the region, with maps, illustrations, and 24 pages of color inserts showcasing Turkey's world-class facilities and attractions. Print and electronic versions will be available through retail outlets worldwide, Amazon and other online retailers, and through AHAT.

"Turkey's superior healthcare infrastructure and relatively short flying times are attracting an increasing number of European, North American, and Middle Eastern patients," says author Josef Woodman. "Well known for its rich heritage, breathtaking beauty, and Mediterranean flair, it is easy to see why an estimated 200,000 medical tourists each year are choosing to have their procedures in Turkey."

As the number of uninsured and underinsured Americans continues to grow--now to more than 80 million--travel abroad for treatment is rising dramatically, with international hospitals and clinics reporting 15-40% increases in the number of Americans seeking treatment, driven by rising unemployment and reduced employer-sponsored healthcare benefits. Similarly, Europeans seeking to avoid the long queues on expensive procedures at home are embracing cost-effective procedures in nearby Turkey.

"With more JCI-accredited hospitals than any other country in the world, Turkey has much to offer the international patient," says Mehmet Ali Aydinlar, the Chairman of AHAT. "We are pleased to become a part of the Patients Beyond Borders series and are eager to showcase Europe's best-kept medical travel secret."

About the Accredited Hospitals Association of Turkey (AHAT)
The Accredited Hospitals Association of Turkey was established in January 2008 to coordinate the activities of hospitals throughout Turkey and deliver world-standard healthcare by creating collaboration among hospitals, patients, universities, and related organizations. It also encourages the continuous development of high-quality healthcare services throughout Turkey by promoting the development of new healthcare policies and supporting medical institutions' endeavors to maintain the highest standards of quality and attain international accreditations.

Current members participating in the Patients Beyond Turkey Edition include: Acibadem Healthcare Group, Anadolu Medical Center, Bayındır Hospital, Florence Nightingale Hospitals, Hisar Intercontinental Hospital, International Hospital, Kent Hospital, Memorial Hospital, Mesa Hospital, Yeditepe University Hospital and Güven Hospital.

Turkey
Accredited Hospitals Association
Tel: + 90 216 544 38 06
Fax: + 90 216 340 77 15

About Healthy Travel Media

Healthy Travel Media, an independent imprint based in Chapel Hill, NC, publishes books, ebooks and online information on medical, health, and wellness travel. Patients Beyond Borders is available through booksellers everywhere and is distributed to the retail trade by Publishers Group West (http://www.pgw.com).

For media queries, please contact:

United States
Judy Orchard
Tel: +1.919.545.0668
Web: http://www.patientsbeyondborders.com

Qualified members of the media are invited to request a review copy; please contact jorchard(at)patientsbeyondborders.com.

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Judy Orchard

Accredited Hospitals Association
+90 216 544 38 06
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