Nutrilite to Sponsor Rock 'N Roll Marathon Series

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Leading vitamin and dietary supplement brand rocks into major running sponsorship

People actively pursuing a healthy lifestyle - such as the runners at these events - are the people we want to introduce to NUTRILITE.

Amway Global proudly announces that its NUTRILITE® nutritional supplements brand will sponsor the Rock 'N Roll Marathon series - seven rocking races that incorporate miles with music - as well as four additional prominent distance running events.

The NUTRILITE and ARTISTRY® Mobile Brand Experience vehicles will make appearances at these running events, providing product samples, brand exposure, and perks for runners such as an ice-foot bath at the finish line.

"These races are a perfect fit for the health and wellness focus of our NUTRILITE brand," said Jori Hartwig, Amway Global Vice President of Marketing. "People actively pursuing a healthy lifestyle - such as the runners at these events - are the people we want to introduce to NUTRILITE."

The full race line-up includes:

Carlsbad 5000 & Junior Carlsbad

  • Race Date: April 5, 2009
  • Expo Date: April 4-5

Country Music Marathon & ½ Marathon            

  • Race Date: April 25, 2009        
  • Expo Date: April 23-24

Rock 'n' Roll San Diego Marathon                

  • Race Date: May 31, 2009
  • Expo Date: May 29-30

Rock 'n' Roll Seattle Marathon & ½ Marathon        

  • Race Date: June 27, 2009        
  • Expo Date: June 25-26

Rock 'n' Roll Chicago ½ Marathon                 

  • Race Date: Aug. 2, 2009                 
  • Expo Date:July 31-Aug. 1

Rock 'n' Roll Virginia Beach ½ Marathon            

  • Race Date: Sept. 6, 2009        
  • Expo Date: Sept. 4-5

ING Philadelphia Distance Run                

  • Race Date: Sept. 20, 2009
  • Expo Date: Sept. 18-19

Rock 'n' Roll San Jose ½ Marathon                

  • Race Date: Oct. 4, 2009        
  • Expo Date: Oct. 2-3

Denver Marathon & ½ Marathon                

  • Race Date: Oct. 18, 2009        
  • Expo Date: Oct. 16-17

Rock 'n' Roll San Antonio Marathon & ½ Marathon        

  • Race Date: Nov. 15, 2009         
  • Expo Date: Nov. 13-14

Rock 'n' Roll Las Vegas Marathon & ½ Marathon        

  • Race Date: Dec. 6, 2009        
  • Expo Date: Dec. 4-5

With Sales that exceeded $3 billion in 2008, NUTRILITE is the world's leading brand of vitamin, mineral and dietary supplements.* It's the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms.** NUTRILITE farms are located in California, Washington, Mexico, and Brazil.

*Based on 2008 sales
**Research conducted in 2008 by Euromonitor Consultancy.

Contact:
Lindsay Martin
616-787-7007
http://www.amwayglobal.com

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Lindsay Martin

616-787-7007
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