Javelin, Inc. Names Jon Maurice as Executive Creative Director

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Best-of-class experiential marketing agency adds new senior-level leadership to roster.

I was drawn to Javelin because of their amazing body of work, client roster and entrepreneurial spirit. We will be a great fit

There's nothing traditional about Jon Maurice, a French Cajun from New Orleans. With an eclectic background in creative writing, fine art, hot rods and filmmaking, in 1999 he caught the eye of Zipatoni, St. Louis by creating unsolicited ad campaigns for Miller Brewing. He joined Zip as a junior copywriter, then lead the Innovation Team, and by 2006 his non-traditional approach had elevated him to the position of Executive Creative Director, VP.

In March 2009, Maurice joined Javelin, Inc., the high-octane experiential marketing agency specializing in "owning the moment" for its clients. Here, he will lead the creative process and help keep this highly successful shop aggressively moving forward, reinventing, growing, embracing risk and developing great work.

Maurice's indomitable spirit has already led him to oversee an impressive body of work for clients such as Miller Brewing, Nokia, Levis, Energizer, eBay, PlayStation, MTV and the wildly successful Von Dutch fashion brand out of Los Angeles. Appreciative of the power of promotional partnerships, Maurice has connected big brands with cultural icons like Def Jam, Napster, DUB Magazine, Harley-Davidson, Rolling Stone, Rhapsody Music and the city of Las Vegas.

Maurice embraces dangerous thinking and intelligent risk that results in something fresh, compelling, and visionary. Whether developing work for Pabst Blue Ribbon and their anti-establishment consumer, or designing a premium luxury experience for Grey Goose cocktail connoisseurs, he pushes to uncover insights that result in passionate, meaningful, enduring connections between consumers and brands.

"I was drawn to Javelin because of their amazing body of work, client roster and entrepreneurial spirit. We will be a great fit," says Maurice.

Speaking of fit, in August 2008, Maurice launched his own hot rod inspired men's fashion label, TrimIndustries.com. The Javelin guys look forward to being on the cutting edge of fashion thanks to their own in-house designer.

"We have long known of Jon and his work around the industry," says Brad Carsten, Sr. Partner. "We consider ourselves very lucky that the timing and chemistry were right for us to bring Jon on board. He has had an amazing impact on our creative product, clients love him, and we are gassed about our future together."

About Javelin, Inc.
Javelin is an experiential marketing agency headquartered in St. Louis, with satellite offices in Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami, New York, and San Francisco. Founded in February 1998, Javelin specializes in creating consumer brand awareness through large scale events, mall/college/custom tours, publicity stunts, guerilla, social PR and word-of-mouth initiatives. Special expertise includes experiential for broadcast and cable networks as well as nightlife marketing.

Press Contact:            
Tammy Derrigan
Dir. New Business Development
Javelin, Inc.
314-361-1450 x117

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Tammy Derrigan
Javelin, Inc.
314-361-1450 ext. 117
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