Alstin Communications' First :60 Second Seminar, Webglass : Career Site Effectiveness - Evaluates Functionality, Appeal -- and the Competition

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As the first in the :60 Second Seminars series, provided by Alstin Communications, Webglass provides an effectiveness evaluation solution and outlines to human resources professionals what their career sites are doing well -- and not so well. "Webglass is one of our most essential and affordable services," says Jennifer Greenfield, Alstin's Director of Interactive Services. "Our clients are putting considerable time, energy and money into driving candidates to their Career site," Greenfield says. "Objectively analyzing the functionality, content and design is imperative to attract top talent."

Webglass, an effectiveness evaluation solution offered exclusively by Alstin Communications, tells human resources professionals what their career sites are doing well -- and not so well. "Webglass is one of our most essential and affordable services," says Jennifer Greenfield, Alstin's Director of Interactive Services. "Our clients are putting considerable time, energy and money into driving candidates to their Career site," Greenfield says. "Objectively analyzing the functionality, content and design is imperative to attract top talent."

An objective evaluation of the career content of an organization's website, Webglass reports on strengths and weaknesses from a Best Practices standpoint. It also compares the Career site to those of competitors -- something that prospective employees are already doing, according to Tony Rosato, Alstin's VP of Client Development. "Webglass gives an organization great insight as to how a website is performing both from a 'candidate experience' standpoint and in terms of its ability to capture candidates other organizations are after." More than just analysis, Webglass also offers specific recommendations for immediate changes, long-term improvements, and for incorporating multimedia and engaging new media content.

By helping HR create Career sites that are informative, interactive and interesting to both current and potential employees, Webglass ensures that money spent on today's most important recruiting tool is money well spent.

About Alstin Communications:
Alstin Communications is a full service employer marketing firm. Specializing in interactive recruitment and retention solutions, Alstin delivers nearly 300 local and national organizations a refreshing blend of strategy, creativity, technology and metrics. To put "the power of done" to work for your human resources department, visit http://www.alstin.com.http://www.alstin.com.

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Jennifer Greenfield
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