July Systems Launches Smartphone Edition of Mi 'Mobile Internet' Platform

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Industry Pioneer Showcases Innovative Approach to Publish, Distribute, and Monetize Services across Mobile Web, App Stores, and Carrier Decks

July Systems, a leading mobile media company, today announced the Smartphone edition of its Mi™ Platform at CTIA Wireless 2009. The Mi™ -Mobile Internet- Platform enables media brands to publish and distribute content to the mobile internet, effectively monetize their ad inventory, provide personalized services, and engage directly with their consumers.

The Mi™ Platform is the industry's first Mobile 2.0 Platform that enables media brands to publish and distribute simultaneously across the mobile web, mobile app stores and carrier decks. The new edition of the platform addresses the needs of media publishers specific to smartphones - such as iPhone, BlackBerry®, Android devices, and the emerging trend of mobile application stores. The Mi™ Platform currently powers over sixty brands across the sports, news, business, entertainment, and lifestyle/special interest segments.

July's Approach to Smartphones - Publish Once and Distribute Across Multiple Channels

  • The Publishing & Distribution Studio provides centralized control and flexibility to maintain a fresh and compelling offering to the consumer. It features the industry's most comprehensive and easy to use editorial and management toolset, and allows brands to manage their services across the mobile web, app stores and carrier decks.
  • The User Management System enables publishers to engage directly with their consumers. Mi™ box, July's patent-pending service, allows publishers to provide compelling personalization and notification services that dramatically increase usage and stickiness.
  • Revenue Central provides central management of advertising and consolidated reporting across distribution channels and ad networks.

"We're excited to launch the next generation of July's Mi™ platform for Smartphones," said Rajesh TS Reddy, CEO, July Systems. "Publishers are faced with increasing costs, time to market, operations and management, and resource challenges as they pursue emerging distribution channels. This is especially true for smartphones, which we believe will continue to dominate the mobile internet market. The Mi™ Platform Smartphone edition takes care of these pain points. For our portfolio of premium brand customers, the Mi™ Platform has resulted in an immediate and positive impact on revenues."

For more information on July Systems, the Mi™ Platform, and Mi™ box: Visit http://www.julysystems.com.

Mi ™ Platform - http://www.julysystems.com/mi_channel/mi_platform.html
Mi™ box - http://www.julysystems.com/media_kit/nba/mobile20/personalization_with_mibox.html

About July Systems | Mi™ = My Mobile Internet
Pioneers in the mobile internet space, July Systems' multi-domain team has more than a decade of experience in building and launching mobile internet products worldwide. July Systems is privately held and operates out of offices in New York, Los Angeles & Bangalore. The Mi™ Platform powers some of the most popular brands in the world. They include in the United States: CBS Sports, Vh1, Fox Entertainment Group - Fox Mobile, Fox.com, Fox Reality, FX, Speed, National Geographic, Comedy Central, Nickelodeon, NBA, NASCAR, PGA Tour, GOLF.com, Indy Racing League, NBC Sports, Travel Channel, Travel + Leisure Magazine, Lifetime, and in India: NDTV - NDTV Profit, NDTV Cricket Network 18 - IBNLive, Moneycontrol, CricketNext, Times Group - Zoom TV, and HT Media's Mint - an exclusive partner of the Wall Street Journal.
http://www.julysystems.com

Media Inquiries
Kelvin Rowlette
EVP, Sales and Business Development
July Systems
+1 650 888 8687

Venkat Srinivasan
Director, Marketing Communications
July Systems
+1 323 319 5119

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Kelvin Rowlette
July Systems
+1 650 888 8687
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Venkat Srinivasan
July Systems
+1 323 319 5119
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