Yell.com Redefines Local Business Search with Relaunch of UK Directory Site

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New site provides consumers with rich vertical content and advertiser information

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Yell.com today unveiled a new version of its UK directory site that puts it at the forefront of reshaping the local business search directory space. Offering detailed consumer information on small and medium-sized enterprises (SMEs), the updated site (http://www.yell.com) provides a wealth of vertical content to help users make better decisions and connect with the right advertiser.

Yell.com - part of international directory business Yell and one of the main sources of leads for businesses in the UK - currently attracts 10 million unique visitors every month and is growing at a rate of 40% year on year . The enhancements herald a programme of ongoing developments aimed at driving consumer usage on Yell.com and helping generate additional business leads for Yell.com's advertisers.

Mark Canon, president of new media for Yell UK, said: "Consumers searching for products and services in local UK markets will benefit from the changes we are making to Yell.com. The new site will provide users with a rich blend of enhanced advertiser data and deep content designed to help them make better decisions about important purchases. Yell's advertisers in turn will benefit from improved tools to help them represent their businesses to consumers."

Key changes to the new site include:

Expandable listings - users will be able to expand all advertisements on the new site to explore rich advertiser content, including photos, videos and advertiser generated content.

Rich vertical search content - the new site will provide users with a broad range of category content from publishers, domain experts and the specialised web search results to help them make better purchase decisions. For instance, consumers searching for boiler repair will be able to access tips about keeping their home insulated during the winter.

Enhanced advertiser tools - SMEs can add or amend content through the online Yell advertising management site http://www.yelldirect.com tailoring content to attract consumers with more detailed descriptions of their business and products, as well as photos, logos, specific maps and directions, videos and website links.

Mark Canon said: "Together these enhancements provide greater prominence and flexibility for small businesses and tradespeople and significantly improve the search experience on Yell.com for consumers who today spend on average four minutes on the site, by offering rich additional content that gives more detailed information before they choose a business or service. This will help drive further traffic to the site, in turn generating additional sales leads for advertisers and support Yell in our aim of being the best provider of business leads for SMEs in the UK."

For a brief overview of the key advertising changes on Yell.com please visit:
http://www.yelldirect.com/newyell/

Yell.com

Launched in 1996, Yell.com is a leading local search engine and major online advertising medium for UK businesses. Yell.com provides users with a direct route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Users can review relevant search results and quickly determine the right business for their needs.

Yell.com's database of over two million UK business listings can be accessed via the web site (http://www.yell.com) and mobile channels including JAVA™ and WAP services. Yell.com provides several useful features such as zoom-enabled maps with directions, closest car parks and a personal Yell.com address book facility to keep a record of regularly used businesses.

Yell.com is part of Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell's principal brands include: in the UK, Yellow Pages, Yell.com and 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.

Yell's online image library, containing product shots and logos can be found at: http://www.yellgroup.com/images

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Jon Salmon
Yell
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