Second City Style Hosts the "SERPICO Spring Soiree"

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Enjoy of evening of sipping cocktails, enjoying appetizers, listening to music and discounts when Second City Style host's the SERPICO Spring Soiree.

Get in the swing of spring with an evening of shopping the newest collection from SERPICO while sipping cocktails, enjoying appetizers, listening to music and receiving discounts! Second City Style will host the SERPICO Spring Soiree on Thursday, May 14, 2009 from 6 p.m.-9 p.m. at SERPCIOS's new boutique and studio located at 1514 N. Ashland Ave., Chicago IL .

A 15% discount will be given on merchandise throughout the store including 75% off on the Fall 08 collection and a free gift bag will be given with every purchase. 10 percent of the evening's sales will be donated to the Mercy Home for Boys and Girls charity. Enjoy tunes by Chicago's DJ Skyler while you shop. Drinks will be served and appetizers will be provided by Rosebud.

"We have always supported Chicago designers, and Melissa Serpico Kamhout has stood out as a fresh and innovative 'must-see' designer. She never ceases to amaze us with the impeccable quality and detail in all of her pieces. Her spring collection is gorgeous, and everyone will get a chance to preview and purchase it at this event," says Lauren Dimet Waters, Co-Founder and Editor and Chief of Second City Style.

"We are thrilled to have such an exciting event for our customers, friends and family in our new space to debut the SERPICO Spring collection made in Italy. After such a long winter, it is time to celebrate fashion, food and our community.We are humbled by the work that Mercy Home does and overjoyed to help raise funds and awareness for the children right here in Chicago that need our help," says SERPICO's Melissa Serpico Kamhout

The event is free to the public. Additional event and RSVP information is available at http://www.secondcitystyle.com.

About Second City Style
Pleasure. Luxury. Wit. Second City Style is the award-winning guide to luxury, style and beauty. This weekly published online fashion magazine and daily updated blog has been heralded as a daily must-read for fashionistas everywhere. Published by Editor-in-Chief, Lauren Dimet Waters and Managing Editor, Carol Calacci, Second City Style is a consumer-driven publication. The online magazine content and design are created out of hundreds of surveys from Chicago-area women. This invaluable feedback provides a one-on-one relationship with Chicago women that inform each editorial choice. SCS has been quoted in: The New York Times, The International Herald tribune, The Chicago Tribune, Time Out Chicago, Chicago Magazine, CBS News, AOL, San Francisco Gate, Denver Post, The Ledger, South West Style, Buffalo News and more. For more information log on to http://www.secondcitystyle.com.

About SERPICO
Encompassing the bold, assertive and resolute woman that it drapes, the SERPICO collection is a very modern clothing line that is both intelligent and well-made. SERPICO is inspired by the linear quality and spatial integrity of modern and classical architecture as well as modern art and film. Transcendent of time and boundlessly continental, the collection embraces the able, artful and astute contemporary woman. The use of fine fabrics and the influence of travels abroad create a line of continuously intricate textures and sculptural silhouettes. SERPICO was created by Melissa Serpico Kamhout after graduating from The School of the Art Institute of Chicago. The label debuted in the Fall of 2007. In November 2008, the first SERPICO boutique opened in the Wicker Park neighborhood of Chicago. With the design studio attached, experimental and one-of-a-kind pieces are available along with the current SERPICO collection and special edition pieces made only for the boutique. For more information visit: http://serpico-collection.com/.

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