The Parents Insight Network: Connecting Kid-Oriented Businesses to Target Consumers

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Newly launched, the Parents Insight Network is a select group of over 500 parents from across the country, screened for creative and conceptual ability, poised to provide feedback to companies through online surveys, focus groups, product tests and more.

The Parents Insight Network is a newly launched service for businesses geared toward parents of young children - The carefully selected group consists of over 500 moms and dads from across the country, poised to provide feedback to kid-oriented companies through online surveys, focus groups, product tests and more.

Several companies and designers are already using the service, including Goldbug, Inc., a manufacturer of baby accessories and travel gear, as well as Nelson Design, an independent baby product designer.

"As a designer who specializes in baby products, I've worked with moms and dads from the Parents Insight Network on a number of occasions. They are eager to share insightful opinions, and I'm always able to find parents and babies to fit the height and weight specifications that I need to test my design prototypes in short order. The testing experience is always educational as I'm able to learn about the lives of real parents while seeing how my designs work for them. I consider the Parents Insight Network an important tool for baby product development." -- Cindy Nelson, Nelson Design

"Lisa O'Connor and the Parents Insight Network have been an invaluable partner and an extremely effective use of our marketing dollars. For focus groups, online surveys and product testing, Lisa is able to gather thoughtful, insightful parents in short order to fit any criteria. Some of our best new product and product improvement ideas have come out of sessions that Lisa has organized. I would recommend this service to any baby business looking to tap in to the minds of their customers." -- Katherine Gold, President, Goldbug, Inc.

For additional information about the Parents Insight Network, including a bid for your project, contact Lisa O'Connor or visit

About The Parents Insight Network:
The Parents Insight Network is a market research resource for companies with products for young children and their parents. Parent members are screened for conceptual and creative aptitude and are poised to provide insightful feedback, allowing companies to optimize their offering to key consumers.

Lisa O'Connor, Director
The Parents Insight Network    
303-506-7461 / lisakoconnor (at) gmail (dot) com

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