KeyRelevance's Director of Optimization Offers Analytical Insights of Key Relevance at Toronto's SMX Analytics Conference

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Chris Silver Smith provides best practices for quantifying search at new analytics conference

This week marked a first for the worlds of search and analytics when the Search Marketing Expo (SMX) Analytics Conference opened in Toronto. SMX Analytics is the first conference to focus on search analytics - the convergence of search marketing and analytics. The SMX Analytics conference is unique in that it focuses on using analytics to leverage your investment in search marketing and emphasizes analytics best practices to get the most out of the search budget.

"Online companies are turning to web analytics to better understand visitor behavior and to improve a web site's organization, message, and user experience. Web Analytics gives a quantitative measurement of various aspects of visitor behavior. By analyzing how visitors use a web site which pages they visit, how long they stay on the site, which areas interest them most, etc. companies can adjust the content and presentation of information to better serve those visitors," explains KeyRelevance's President Christine Churchill.

"Analytics provide quantitative feedback on performance and allows us to quantify the value of search. By using analytics and tracking metrics of key relevance, we can help clients identify which campaigns are working best. This knowledge empowers clients to make better informed marketing decisions," states Christine Churchill.

KeyRelevance's Director of Optimization Strategy, Chris Silver Smith contributed to the SMX Analytics conference by participating on three different panels including:

  • Analyzing and Converting Organic Search Traffic
  • Up Close with Google Analytics
  • Creating a Data-Driven Culture

"There are a number of excellent analytics programs available to marketers and some like Google Analytics are even free, so cost should not preclude a company from having analytics. Analytics makes sense of data and turns raw numbers into actionable information," says Chris Silver Smith.

About KeyRelevance, LLC:
KeyRelevance is a full service search engine marketing company based in Dallas, Texas that offers search engine optimization consulting, pay per click management, social media marketing, blog optimization, conversion and usability enhancements, analytics, and online public relations. KeyRelevance's highly experienced staff plus proprietary tools and technologies help clients achieve their online marketing goals. For more information on KeyRelevance search marketing services visit or call at 1-972-429-1222.


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