When other firms pull back, unmet customer needs emerge...the odds on the success of an appropriately directed new venture during a downturn may be higher in a bust than in a competitive boom.
Waltham, MA (PRWEB) April 6, 2009
Applied Marketing Science is pleased to offer the complimentary one-hour webinar, The 10 Most Common (and Deadly) Traps in Innovation, which will be offered at two convenient times:
Monday, April 13 at 1:00 p.m. Eastern
Tuesday, April 14 at 1:00 p.m. Eastern
This lively session, offered by Applied Marketing Science and led by New Product Development guru Gerry Katz, will show you how to avoid the common mistakes teams often make in their innovation processes and simple ways to correct them. These include:
- Misdefining "innovation"
- Lack of attention to process and best practices
- Ineffective incentive systems
- Picking the wrong team
- Letting politics control the process
- Short-circuiting creativity; and
- Choosing the wrong ideas for follow-up
According to a recent Wall Street Journal article by Bhaskar Chakravorti, a Harvard lecturer and partner at McKinsey, now is the time to act. "When other firms pull back, unmet customer needs emerge...the odds on the success of an appropriately directed new venture during a downturn may be higher in a bust than in a competitive boom."
This is an ideal opportunity for product developers, project managers, marketing teams, and HR professionals to fine-tune your company's existing innovation program or get your new program off-the-ground. Registration is required and online forms can be found at http://www.ams-inc.com/visitors/webinar.asp?s=P.
About the Webinar Leader
Gerry Katz is an internationally recognized Voice of the Customer and innovation consultant, author, and speaker, who has consulted to over 200 leading corporations, including Intel, Samsung, Siemens, Kimberly-Clark, JP Morgan Chase, and General Electric. Gerry is a former member of the Board of Directors of the Product Development & Management Association (PDMA), and former Chair of the IIR/PDMA Voice of the Customer conference (2004-2008). He is also certified as a New Product Development Professional (NPDP) and is a senior contributing editor to Visions Magazine.
About Applied Marketing Science
Applied Marketing Science is one of the leading product and process innovation consulting firms in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and idea generation and evaluation using state-of-the-art, online tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate "best practices" into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.