Playboy Inks Deal with Rubie's Costume Company to Create New Line of Halloween Costumes

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Secret Wishes™ and Delicious Sexywear™ Divisions of Rubie's Awarded License for Official Playboy Halloween Costumes

Playboy

We are excited and honored to have the opportunity to develop a collection of Playboy branded costumes. We are confident that anyone who sees this product will be thrilled with our creations

Playboy Enterprises, Inc. has awarded an official license for North America distribution of Halloween costumes to Rubie's Costume Company, the world's largest manufacturer of Halloween costumes and masquerade products. The announcement was made today by Howard Beige, Executive Vice President of Rubie's.

Under the agreement, Rubie's will assign the Playboy license to two of its divisions, Secret Wishes and newly formed Delicious Sexywear of New York, to create fun and sexy Halloween costumes for adults. "We are extremely pleased to be the exclusive costume licensee working with Playboy. Our main objective is to design and develop a line of fun, quality costumes that will retail at a reasonable price," said Howard Beige, Executive Vice President of Rubie's Costume Co.

Secret Wishes will introduce a limited collection of Playboy costumes at the 2009 International Lingerie Show at Las Vegas's RIO Convention Center in April. These affordably priced costumes will be available for Halloween 2009 in a wide range of specialty stores and national retail chains. In January 2010, the expanded line of Playboy costumes will be unveiled at the Halloween and Party Expo in Houston, Texas.

Delicious Sexywear will also be announcing a selection of fashion-forward products at the Halloween and Party Expo in 2010. This high-quality collection priced at mid-tier levels, will be available at specialty and boutique retail chains starting in 2010. "We are excited and honored to have the opportunity to develop a collection of Playboy branded costumes. We are confident that anyone who sees this product will be thrilled with our creations," said Houman Salem, Head of Delicious Sexywear.

"Playboy Halloween costumes have long been a widely popular item for consumers," said Adrianna Chinnici, Vice President, Global Licensing, Playboy Enterprises, Inc. "Playboy is thrilled to be working with Rubie's, experts in the Halloween costume industry, to create a new line of sexy costumes for our customers."

About Playboy:
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, DVD and radio. Through licensing agreements, the Playboy brand appears in more than 100 countries on a wide range of consumer products, entertainment locations and retail stores.

About Rubie's Costume Company:
Rubie's Costume Company, Inc. is the largest Halloween and Masquerade products manufacturer and distributor in the world. The company utilizes worldwide licenses from some of Hollywood's leading entertainment companies (including Warner Bros., Lucas Film, Disney, Nickelodeon, DC Comics, DreamWorks, Paramount Pictures, Fox Films and NBC/Universal). Rubie's specializes in the creation, design, manufacture and sale of costumes, make-up, wigs, masks, hats, prosthetics, and accessory items. Rubie's products are sold wherever Halloween and Masquerade Costumes are retailed including National Retailer Chains, Toy Stores, Costume Shops, Variety Stores, Party Goods stores and other specialty retailers located throughout the United States as well as in Canada, Europe, Latin America, Australia, and Asia. For more information about Rubie's Costume Company, please visit http://www.rubies.com.

About Delicious Sexywear:
Delicious Sexywear of New York™ is a division of Rubie's Costume Company and a designer and manufacturer of sexy costumes and intimate apparel. The company specializes in New York inspired fashion and apparel targeting modern and trendy women who radiate self-confidence, individualism, and style. The company's products are sold at National Retail Chains, Specialty Stores, and Boutique Retail Shops throughout the United States as well as in Canada, Europe, Latin America, Australia, and Asia. For more information about Delicious Sexywear of New York™, please visit http://www.deliciouSexywear.com.

For more information about this press release, please contact:

Playboy
Jessica Art Sigelbaum
Office: 212.261.5037

Rubie's Costume Company
Patricia Cacciola
Asst. to Howard Beige
516-326-1500 Ext 188
516-326-8546 fax

Delicious Sexywear
Jaclyn White
Asst. to Houman Salem
516-326-1500 Ext 160
516-281-2800 fax

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Patricia Cacciola

Delicious Sexywear
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