Ars Nova Interactive, Inc. Launches V2.0, via CMS

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Ars Nova Interactive, Inc. launches V2.0. Client now maintains site in-house, thanks to integration of custom web applications within content management system.

Ars Nova Interactive, Inc. recently re-launched for its long-standing client, Bangs Laboratories, Inc. The new site is built on Drupal, a highly versatile content management system (CMS). Custom web applications augment the CMS, providing online ordering and product support. Bangs can now manage the site in-house, without having to learn HTML.

Bangs required a site that:
1. reflects their unique and offbeat personality,
2. is easy to maintain,
3. does not look like a template,
4. synchronizes with their in-house products database, and
5. offers secure ordering.

Often, when a business decides to use a CMS in the hopes of decreasing their maintenance costs, they forfeit flexibility. Despite how powerful CMS's are, extending them beyond the basic publishing functions can sometimes prove limiting and time-consuming. Many businesses already maintain their products database on-site and have their own way of presenting those products; fitting those data and presentation models into a pre-built product/ordering module is nearly impossible. Shoehorning Bangs' products into existing CMS modules would have resulted in a generic, clumsy products section that would necessitate maintaining two identical databases.

Instead, Ars Nova's solution was to develop the site itself in Drupal (, and to create mini web applications that run alongside the CMS.

The results of this approach are:
1. a site that allows the client to edit the content in-house,
2. a products database synchronized to Bangs' existing database,
3. product search and display functions built exactly to the client's specifications,
4. secure online ordering, without having to conform to existing CMS modules, and
5. the potential for future expansion.

Karen Gernert, Bangs' Marketing Coordinator, elaborates, "Instead of having to recreate our information to fit a standard template, Ars Nova worked with us to incorporate our existing database structure into a user-friendly customized ordering cart. Maintaining and updating the new website is an intuitive process that is very simple to complete. Most importantly, our customers are thrilled with the new look, search functionality, and ease of use. Thanks to Ars Nova for a job well done!"

Assessing a project of this magnitude entails first understanding the client's goals. Realizing those goals requires the vision and experience to blend technologies seamlessly.

About Bangs:
Bangs Laboratories, Inc. ( is a supplier of uniform polymeric and silica microsphere products for diagnostic, research, and flow cytometry applications. BLI's QuantumPlex™ flow cytometry multiplexing kits complement specialty microspheres for a variety of immunoassay, molecular, and cell biology and standardization applications.

About Ars Nova:
Ars Nova Interactive, Inc. is a new media company providing web application development and web site design. Since 1997, Ars Nova has developed online tools that help its clients conduct business online, communicate with customers, and manage resources more efficiently.

For further information, visit the company's web site ( There you'll find contact information, a portfolio, frequently asked questions, and tips for web developers.

Mark Kindred


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