Reverie on the Ashley Enlists IF Marketing and Advertising for Marketing and Sales of Luxury Waterfront Condominiums in Charleston, SC

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Reverie on the Ashley, an exclusive development of waterfront condos in Charleston, South Carolina, has signed Austin-area agency, IF marketing & advertising to lead their advertising and sales programs.

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Even in a market like Charleston, Reverie on the Ashley stands out as a one-of-a-kind luxury condo property

Reverie on the Ashley, a luxury waterfront condo community in Charleston today introduced IF marketing & advertising as their new agency of record. In this capacity, the full service marketing agency in Austin will lead Reverie's marketing and sales programs, lead generation and interactive marketing programs.

Reverie on the Ashley boasts the only private marina condos in Charleston, South Carolina. Just ten miles from downtown, Reverie is set along 32 acres of wooded waterfront real estate, featuring luxury riverfront condos with private rooftop terraces and tiled patios that all overlook the preserved wetlands and river. Residents enjoy exclusive access to a private marina on the Ashley River, riverside pool and gazebo, scenic boardwalk and walking trails that wind through 22 acres of preserved forest and marsh.

Reverie enlisted IF marketing & advertising to boost their market presence and sales numbers, in part because of the agency's experience in luxury real estate marketing, as well as their successful marketing and sales numbers for Briar's Creek in nearby Johns Island, South Carolina.

As agency of record for Reverie, IF marketing & advertising will provide complete marketing and sales management for the development. IF will be responsible for managing all advertising and lead generation programs, including print and interactive marketing. These real estate marketing services leverage the agency's proprietary CRM solution with specific follow-ups, property tours and closing techniques, carefully customized for each community.

"Even in a market like Charleston, Reverie on the Ashley stands out as a one-of-a-kind luxury condo property," said Will Furrer, President of IF marketing & advertising. "No other condo community offers residents a private marina and an opportunity enjoy downtown Charleston by land or by boat in just a few minutes. We're very excited about being a part of the Reverie project."

"We were very impressed with the IF team's credentials in luxury real estate marketing and their past work in the Charleston area," said Ben Gramling, President of Reverie on the Ashley. "They really understand this market and the qualities that our customers are seeking. They know how to find buyers, and how to show them all the things that make Reverie on the Ashley such a special place to call home."

About IF marketing & advertising:
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up-front accountability to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design ad agency and named #4 in the 50 fastest-growing private companies in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500.
http://www.IFdevelopment.com

About Reverie on the Ashley:
Surrounded by hundreds of live oaks, marshland and a preserved natural habitat, Reverie on the Ashley is a community of 88 luxury waterfront condominium homes situated on the Ashley River in North Charleston. It is conveniently located 15 minutes from downtown Charleston - and even less by boat. The North Charleston Performing Arts Center, the Charleston International Airport, and a brand new shopping district are just moments away. Reverie is one-quarter mile off of I-526 at exit 14, Leeds Avenue.

http://www.ReverieOnTheAshley.com

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Chuck Dennis
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