Top Gaming Executives Converge in Hollywood at LA Games Conference, April 28 - 29, 2009

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The Evolving World of Gaming: Leading Players from Electronic Arts, PopCap Games, Microsoft, Best Buy Capital, Nokia, NBC Universal, Paramount and many more

One of the 50 men that changed America

LA Games Conference ( to be held at the Hollywood Roosevelt Hotel in Los Angeles on April 28 - 29, 2009, will feature many of today's most successful, multi-platform companies representing the latest emerging business models shaping the gaming industry.

The LA Games conference focuses on the evolution of the business of gaming and multimedia. Leading representatives of major Television and Film studios present how they navigate this new landscape as well as gaming companies showing the latest in console, mobile, online and PC gaming. What is next in the popular music games genre with titles such as Guitar Hero and Rock Band? Will iPhone gaming finally lead to that mobile gaming becomes a mass-market phenomenon? Is there room for a new game console in the digital livingroom? What is cloud-gaming and what will it mean for the traditional gaming business? How can traditional media companies incorporate gaming into their business model? Is gaming on social networks such as Facebook and MySpace the next big thing? What is next for MMOGs like World of Warcraft and Virtual Worlds such as Habbo Hotel?

Side by side with top gaming business executives and creatives, some of the most compelling and innovative speakers and companies across the gaming landscape appearing at the event include:

Nolan Bushnell, Founder, Atari and Chuck E. Cheese, CEO, uWink and Chairman, NeoEdge One of the founding fathers of the video game industry and the man behind Atari, Bushnell basically developed the first gaming console. Historically, Bushnell gave Steve Jobs his first real job and paved the way for a generation of Silicon Valley companies. "One of the 50 men that changed America" will reveal his thoughts about new game consoles like Nintendo Wii and the new landscape of gaming.

David Roberts, CEO, PopCap Games
A leading casual gaming developer and publisher, based in Seattle, Washington. It was founded in 2000 by John Vechey, Brian Fiete and Jason Kapalka. PopCap's games have been downloaded more than 1 billion times. PopCap's success is the casual gaming space has been born out of the vision of turning everyone into gamers. Popcap is one of the few companies who saw a rise in sales during 2008, which has caused intrigue in the search for a recession-proof business model.
Mike Yuen, Sr. Director, Games Services, Qualcomm
Qualcomm was founded in 1985 and has just invested a new wireless 3G game console for developing country called Zeebo. Rather than be aimed at the saturated U.S. gaming market, they target middle-class gamers in emerging markets like Brazil, Russia, India and China and it only plays downloadable games, whose feature is designed to combat the piracy of disc-based games.

Mitch Lasky, General Partner, Benchmark Capital
Mitch has spent more than two decades in the mobile gaming, new media and interactive entertainment business. Prior to joining Benchmark Capital, Mitch served as executive vice president of Mobile and Online at Electronic Arts.

These companies and executives join over 200 decision-makers, creatives, analysts, press and leading professional gamers. Speakers include:

Nolan Bushnell, Founder, Atari and Chuck E. Cheese, CEO, uWink and Chairman, NeoEdge Networks
Mitch Lasky, General Partner, Benchmark Capital
David Roberts, CEO, PopCap Games
Mike Yuen, Sr. Director, Games Services, Qualcomm
John Kavanagh, SVP, Interactive / Head of Games, Paramount Pictures
Gareth Davis, Platform Manager, Facebook
Spencer Hunt, VP, Game Production & Digital Product Development, Sony Pictures TV Int'l
Kuk Yi, Managing Director, Best Buy Capital
Bill Young, Western Region Sales Director, Electronic Arts
Jason Oberfest, SVP of Business Development, MySpace
Reuben Steiger, CEO, Millions of Us
Robert Norton, Managing Director, North America,
Jana Friedman, SVP of Worldwide Advertising Sales, Double Fusion
David Reitman, VP, Content & Ent. Practice, Switch and Data
Kate Connally, Vice President, AddictingGames/MTV Networks
Bill Kispert, VP, Interactive, NBC Interactive
Jesse Redniss, Vice President, USA Network Digital
Eric Goldberg, Managing Director, Crossover Technologies
Nick Williams, Director, Media & Entertainment Insights, OTX Research
Anu Shukla, Founder and CEO, Offerpal Media
Scott Scherer, VP of Product Management, Hands-on Mobile    
Michael Rubinelli, SVP of Game Development, Genius Products
George Kurtyka, 3P Account Manager, Nokia
Nash Parker, Director, Emerging Technology & Media, Alcatel-Lucent
Braden Moulton, Senior Manager Partner Development, Massive (Microsoft)
Michael Chang, CEO & Co-Founder, Greystripe
Vijay Rao, VP, Director of Open Planning, Optimedia US
Ted Cohen, Managing Partner, TAG Strategic
Nichole Goodyear, CEO & Co-Founder, Brickfish
Bob Ferrari, VP, Publishing & Bus. Dev., Sanrio Digital
Michael Cai, Vice President, Video Games, Interpret
Kyu Lee, President, Gamevil
Kyle Laughlin, Senior Director, Yahoo! Games
Dave Long, CEO/Co-Founder, Exponential Entertainment, Inc.
Matt Palmer, EVP & GM, Stardoll Network
Jim Drewry, Executive Director of Marketing, Turbine
Mike Vorhaus, President, Magid Advisors
Teemu Huuhtanen, President, N.A., Sulake Inc. (Habbo)
Matthew Bellows, VP, Consumer Strategy, Vivox
Ryan Barkan, Senior Director of Advertising & Video Games, Primary Wave Music Publishing
Michael Rosenberg, COO, Future Ads
Jay Baage, VP of Content, Digital Media Wire
Ned Sherman, CEO and Publisher, Digital Media Wire

Event sponsors and media partners CEA, OfferPal Media, Davis Wright Tremaine LLP, Switch and Data, Parks Associates, OTX, EEDAR, Mary & Margaret, International Game Developers Association (IGDA), Casual Games Association, Conexion, UCLA Anderson, PGA, ECA, New York - Tokyo, Visual Effects Society, Music4Games, Terpin Communications and SocialRadius.

For complete agenda, registration and event details please visit:

Other prominent Digital Media Wire events include NY Games Conference, Future of Television East & West, Digital Music Forum East & West, and Digital Media Conference East and West.

About Digital Media Wire, Inc:
Digital Media Wire is an events, news, and publishing company serving the digital entertainment & media industry since May 2000. Digital Media Wire produces executive forums featuring the leading executives in digital media and entertainment. Digital Media Wire also publishes an authoritative daily email newsletter and industry directory. For more information, please visit:

Conference Media Contact:
Ellen Gildersleeve
Digital Media Wire, Inc.

Agency Contact:
Nadia Saalabi
Terpin Communications
310-821-6100 x117


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