Irving, Texas (PRWEB) April 6, 2009
Jace Rogat from Captain Notepad, Inc. of Englewood, Colorado, attended the Promotional Products Association International (PPAI) Promotional Consultant Academy and Learning Lab, a three-day, hands-on conference for distributors and suppliers who want to go above and beyond the traditional boundaries of the promotional products business. The Academy took place March 21 - 23, 2009 in Schaumburg, IL, at the Renaissance Schaumburg Hotel & Convention Center.
The PPAI Promotional Consultant Academy and Learning Lab offers industry professionals the opportunity to further hone their skills in designing and selling integrated programs to clients. It is also an ideal opportunity for distributors to elevate their professional consulting skills to mirror those of a high-end marketing or advertising consulting agency. This intensive program blends elements of gift, incentive and motivation programs with the strategic use of promotional products for providing one-stop solutions to a wide spectrum of client needs.
Promotional products are an essential element in the marketing mix. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can see, touch, hear, smell and even taste. Promotional products are the only way to make a sensible--and memorable--impression. For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at http://www.ppai.org or contact PPAI at 972-258-3041 or PR (at) ppai (dot) org.
PPAI--the promotional products industry's only international not-for-profit trade association--offers education, tradeshows, business products and services, mentoring, technology and legislative support to its more than 7,500 global members. Promotional products are more than a $19.4 billion industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company's name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry's only free identification system and universal company database.
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