As LASIK volumes decline, premium IOLs can help surgeons differentiate their practice and generate substantial revenue from the growing 'baby boomer' market.
Camarillo, CA (PRWEB) April 6, 2009
Premium Lens Boot Camp™ - a first-of-its-kind training program to help refractive and cataract surgeons grow their accommodating/multi-focal lens business - has announced that its first boot camp session will be held on June 5th in Chicago at the O'Hare Marriott.
This intensive, day-long session will focus like a laser on strategies, marketing and tactics that enable surgeons, administrators, counselors and other clinical staff members to improve premium lens close rates and patient satisfaction.
"The key to increasing premium IOL volume is learning how to communicate the benefits of such lenses, and how patients can fit the cost into their budget," said Yvonne Martin, MBA, CEO of Business Management Group and co-founder of Premium Lens Boot Camp. "As LASIK volumes decline, premium IOLs can help surgeons differentiate their practice and generate substantial revenue from the growing 'baby boomer' market." "Premium lens companies are marketing directly to consumers and the physicians who do not adopt this technology will be left behind" Martin adds.
The inaugural Premium Lens Boot Camp on June 5th will feature:
- Paul Dougherty, MD
IOL Specialist and Medical Director of Dougherty Laser Vision (Camarillo and Los Angeles, CA)
- Yvonne Martin, MBA
Retail Medicine Consultant, Former COMT/Practice Administrator and CEO of Business Management Group (BMG NOW, Inc.)
- David Krier
Business Operations/Software Consultant and President of Patient Concepts (developers of Consult™ Software)
Each member of this interdisciplinary team will provide unique insights based on decades of experience in his or her respective field.
Martin added, "We believe that with the right tools and training, refractive & cataract surgeons can dramatically increase their conversion rates on eligible IOL patients to accommodating/multifocal lenses. The key is early communication, managing expectations, outlining benefits, using multimedia tools, tracking and thoroughly explaining the cost in terms of estimated monthly payments."
The Premium Lens Boot Camp is sponsored by Chase Health Advantage, Bausch & Lomb/Crystalens, Inspire, Business Management Group, Patient Concepts and Glacial Multimedia.
For more information about the June 5th Premium Lens Boot Camp in Chicago, please call (877) 670-7602 or visit http://www.PremiumLensBootCamp.com. Additional Premium Lens Boot Camp sessions in other cities will be announced shortly.
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