Podcasts have a threefold ad effectiveness increase over traditional online video and a sevenfold effectiveness increase over television, according to a survey conducted by Podtrac in 2008
(PRWEB) April 6, 2009
Recruiting Pods is a new service from Chris Russell and Peter Clayton, two veteran podcasters. The duo will produce & host customized podcasts for employment agencies, recruiters, and executive search firms that allow them to take part in new media marketing. These on demand radio shows will appear on recruitingpods.com, iTunes, and other podcast aggregation sites. Each firm promoted through Recruiting Pods will get a customized plugin to play their shows on their own web sites.
Employment agencies, third-party recruiters and executive search firms can now easily and inexpensively take advantage of the growth in the Web 2.0 world of online marketing. “Podcasts have a threefold ad effectiveness increase over traditional online video and a sevenfold effectiveness increase over television, according to a survey conducted by Podtrac in 2008," Clayton said. "When I started podcasting in 2005, nobody knew what a podcast was." He continued, "This year, eMarketer estimates there are 22 million internet users who download at least one podcast per month. Podcasting is radio TiVo: The tremendous success of the iPhone and other smart phones is fueling the growth, interest, and popularity of podcasts."
Russell projects recruiters will use the service for more than just promoting current positions they're trying to fill. "This is a great medium for recruiters to share their expertise, qualifications, specialties -- their unique value proposition.” A number of the Recruiting Pods programs will be cross promoted on career advice internet radio station JobRadio.fm, according to Russell.
Recruiting Pods podcasts will be produced and managed by Peter Clayton. Peter is well known in the recruiting industry for his Total Picture Radio podcast which frequents the topics of employment trends, recruiting, career management, and leadership development. His Connecticut based studio “connects to the world by telephone, making the recording process simple and immediate."
Recruiting Pods can be reached on the Web at http://recruitingpods.com/ by phone at 203-454-5733 or by emailing firstname.lastname@example.org.
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.