Scandinavian Child's Founder and CEO Appointed Vice Chairman of Juvenile Products Manufacturers Association's Board of Directors

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Brenda Berg, founder and CEO of Scandinvian Child, has accepted the position of Vice Chairman of the Juvenile Products Manufacturing Assocation (JPMA). Founded in 2002, Scandinavian Child brings innovative, functional, yet stylish children's products to North America. The company represents six brands from around the globe. Berg has served on the JPMA Board since 2006, most recently as the Board Treasurer.

It is my pleasure to play a role in JPMA's leadership

Brenda Berg, founder and CEO of juvenile products company Scandinavian Child, has accepted the Vice Chairman position of the Juvenile Products Manufacturers Association's (JPMA) Board of Directors. A strong safety advocate, Brenda was appointed to the JPMA Board in June 2006 and serves as a voting member of two ASTM Safety Committees.

"As Vice Chairman, Brenda continues in a JPMA Board leadership position during a time when JPMA's role in the industry is needed more than ever. With a tough economy and constant changes in product safety regulations, JPMA is working hard to represent the needs of its membership while continuing to advocate for public safety, health and product quality," said Mike Dwyer, Executive Director of JPMA.

"It is my pleasure to play a role in JPMA's leadership," says Brenda Berg. "As a mom and juvenile products vendor, I know how important it is for this industry to stay involved in key issues around product regulation and safety. I'm proud of the role JPMA plays in certifying product testing. It is one of many examples of how JPMA serves the public and I look forward to continuing to advocate for both manufacturers and consumers," Brenda continued.

About JPMA

Founded in 1962, the JPMA (http://www.jpma.org) is a national trade organization representing 250 companies in the United States, Canada, and Mexico who manufacture, import and/or distribute infant products such as cribs, car seats, strollers, bedding, and a wide range of accessories and decorative items. JPMA's extensive history of leadership in juvenile product safety includes the development of a comprehensive Certification Program to help guide parents and caregivers toward purchasing juvenile products that are built with safety in mind. JPMA's Certification Seal is available to manufacturers who voluntarily submit products for testing. Only after the product passes the rigorous testing of the appropriate ASTM (American Society for Testing and Materials) standard can it display the JPMA Certification Seal. In addition to product testing, JPMA works with government officials, consumer groups, and industry leaders to educate consumers on the safe selection and use of juvenile products.

About Scandinavian Child

Founded in 2002, Brenda Berg's inspiration for Scandinavian Child was the beautiful and practical Svan® High Chair, which she discovered on a trip to Sweden while pregnant. Applying her years of management consulting experience, Brenda established Scandinavian Child with the business idea of bringing innovative, functional, yet stylish children's products to North America. The company's flagship product, the JPMA/ASTM safety certified Svan® High Chair, launched in the North American market in 2003 and gave parents a new way to look at children's products.

Scandinavian Child now represents six brands from around the globe including: Svan of Sweden, Cariboo of New Zealand, Monarch, líllébaby, Beaba, Micralite and Anka by Svan, a line commissioned by Scandinavian Child to offer parents great design at an exceptional price point.

Built on the company philosophy, "Designs Without Compromise," all of the products in the Scandinavian Child collection must meet the company's demanding criteria: safety, usefulness, eco-friendly design, style and superior quality, and be JPMA certified. (http://www.scichild.com)

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KARIE REYNOLDS
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