Unveils New SEO Center for Human Resource Suppliers

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HRmarketer partners with ZoomRank, a web-based service that monitors search engine rankings; service will help suppliers track rankings and optimize visibility campaigns

Our new SEO Center gives them the opportunity to accurately measure their success, in addition to providing personalized SEO consulting and education.

As more and more human capital decision-makers turn to the Internet to locate technology and services, has launched a new “SEO Center” that will help clients improve their SEO and track their keyword rankings on Google, Yahoo!, and MSN—plus monitor the impact of web site content changes on their search engine rankings.

Search engine optimization (SEO) technology is increasingly critical for vendors trying to reach HR professionals, according to a recent survey by, the industry’s top marketing firm. The company has partnered with ZoomRank, a web-based service that monitors search engine rankings, to deliver the powerful new SEO analytical measure. All active members will gain access at no additional charge to the enterprise version of ZoomRank's keyword ranking technology tool.

The technology allows HR vendors to:

  • Track their keyword rankings on Google, Yahoo, and MSN with automatic average daily rankings displayed on their “dashboard” and via email reports.
  • Monitor the impact of content changes on their web site and inbound links on search engine rankings.
  • Optimize organic SEO campaigns and improve their rankings over time.

The center will also offer “SEO One on One” – free 30-minute appointments for members to speak with an SEO expert who can assist them with keyword research, META tags, web site design, inbound links and more. Members can schedule as many free sessions as they choose. has also assembled a library of articles and tools to help HR vendors with keyword selection – the most important aspect of SEO – and search engine optimization.

"Our customers understand that that when used properly,’s tools and resources will increase a company's [web site visibility] and search engine rankings,” said Kevin Grossman, president of “Our new SEO Center gives them the opportunity to accurately measure their success, in addition to providing personalized SEO consulting and education.”

"The partnership between and ZoomRank provides the foundation for the human capital industry to quickly move to the front of the line in SEO and online marketing,” said Scott Johnson, president of ZoomRank. “I became an early user of in 2001 – they helped my company build a first-rate marketing program. When I began working with ZoomRank, it was only natural that I would partner with to deliver our service to the HR industry. Their commitment to providing high-ROI marketing tools and services to HR vendors is perfectly consistent with ZoomRank's mission.”

About is a division of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its marketing and public relations services, the company has serviced nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.

About ZoomRank:
ZoomRank ( ) is a web-based service that automatically tracks search engine rankings for critical keywords. Search Engine Optimization (SEO) is an important part of any effective marketing strategy today. ZoomRank affordably automates SEO monitoring for corporations, small and medium businesses, and SEO agencies.

Media Contact
Elrond Lawrence, Fisher Vista, LLC
elawrence (at) fishervista (dot) com

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: ) on behalf of the company listed above.


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Elrond Lawrence
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