Birmingham, West Midlands (PRWEB) April 10, 2009
Warwick Arts Centre is one of the UK's liveliest arts venues outside London. Made will be re-building the website from scratch, capitalising on their experience in digital events marketing.
Katie Anderson, Marketing Director at Warwick Arts Centre said: "We were impressed with Made's innovative approach to digital events marketing, tracking and personalisation. They are arts specialists with a commercial focus, and we were reassured by their track record with online ticketing systems."
Jake Grimley, Managing Director of Made Media said: "We worked hard to win this project. Warwick Arts Centre presents a real challenge due to the breadth and diversity of its events programme. In that respect we liken their product offering to an online music store like iTunes or a streaming video service like iPlayer. We'll be applying those modern, mass-market concepts to the website and backing them up with our Arts understanding."
Features slated for the website include personalisation, film trailers, an improved ticketing experience and digital signage.
Made Media is an independent digital agency based in Birmingham's Jewellery Quarter. Founded in 2003 recent clients include Birmingham Repertory Theatre, Town Hall Symphony Hall (THSH) and Marketing Birmingham.
Warwick Arts Centre is the largest arts centre in the Midlands, attracting around 280,000 visitors a year to over 2,000 individual events embracing music, drama, dance, comedy, literature, films and visual art.