Vertster.com Announces Radical New Software for Optimizing Website Conversion Rates

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Vertster.com, a leading provider of website conversion optimization tools, announced the launch and immediate availability of the latest version of their software. This is a complete rebuild and enhancement of the tool, based on the experience of more than 5000 tests in the past 3 years. Rather than relying on page tagging like existing solutions, the new version of Vertster uses a completely unobtrusive JavaScript approach for altering the look and feel of web pages. This cuts the amount of set up time and cost of running a test by several multiples.

Vertster.com, a leading provider of website conversion optimization tools, announced the launch and immediate availability of the latest version of their software. This is a complete rebuild and enhancement of the tool, based on the experience of more than 5000 tests in the past 3 years.

The Vertster Optimization Suite dramatically reduces the time it takes for webmasters and marketers to test competing messages, images, page structure, pricing, and hundreds of other website variables.

Rather than relying on page tagging like existing solutions, the new version of Vertster uses a completely unobtrusive JavaScript approach for altering the look and feel of web pages. This cuts the amount of set up time and cost of running a test by several multiples.

The software was rebuilt from the ground up, to "Get the software out of the webmaster or marketers way," according to Scott Miller, Vertster's CEO.

"We see that businesses continually struggle with running many tests, because of the overhead involved between setting up the tests and having to make significant changes to the underlying html code. "

The new tool from Vertster leads the market in 3 key areas-

  •     It makes setting up complex tests a trivial experience, by relying on a completely unobtrusive JavaScript solution for defining and rendering changes on websites.
  •     It requires no changes to the underlying page structure to launch iterative tests.
  •     Vertster is now fully embracing agencies: Partners are able to offer a full private label solution to their customers.

The new software is available today, and more information is available at the company's website- http://www.vertster.com or by phone at 801-571-8200.

About Vertster.com:
Vertster is a leading provider of software and tools for improving website conversion rates. The "Live Optimization Suite" provides a simple interface for running AB split and multivariate tests. A Multivariate (MVT) test is capable of considering more than one change to a web page at a time, with the goal of determining the best performing combination of changes.

Contact:
Scott Miller
801-571-8200
http://www.vertster.com

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SCOTT MILLER
Vertster.com
801-571-8200 ext. 1001
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