Choice Hotels Launches iPhone Application

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First-Of-Its-Kind App Lets Travelers Browse and Book Choice Hotels Brands on iPhone

Choice Hotels International just launched its official iPhone application, becoming the first lodging company to have a global iPhone app.

The free Choice Hotels Locator App lets travelers find hotels from a database of more than 5,800 properties across all ten Choice brands worldwide. Use it to browse and book from home or on the road. This travel tool is easy to use. With the iPhone's GPS technology, tech-savvy travelers can tailor information to their current location. The new Choice Hotels iPhone App lets them:

  • Spot and book nearby Choice hotels
  • Select hotels by city, zip code, airport code or popular attraction
  • Pinpoint hotels on a map
  • Get door-to-door directions
  • Obtain real-time information, including rates, inventory and amenities
  • See street views and hotel images
  • Access Choice Privileges accounts and redeem points
  • Call hotels directly or at 800.4CHOICE

Since the soft launch of the Choice Hotels Locator two weeks ago, the App has been downloaded from the Apple iTunes store more than 2,000 times from consumers in more than 40 countries, including Taiwan, Italy, Russia, Great Britain, France and Canada.

The Choice Hotels iPhone App makes a great travel companion, providing a virtual catalog of hotel information, real-time inventory, booking capabilities, GPS location, images, directions and more.
The iTunes store features more than 10,000 different applications that have been downloaded at least 300 million times (USA Today, Dec. 2008).

For more information and to download the free Choice Hotels iPhone App, visit the iTunes store (http://www.apple.com/iphone/appstore) and click onto the 'Browse the App Store in iTunes' link.

About Choice Hotels
Choice Hotels International is one of the world's largest lodging franchisors, with more than 5,800 hotels in the United States and 35 countries and territories. The company has 10 hotel brands: Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and the new Ascend Collection membership program.

Media Contact:
Jeanette Chin
Ypartnership Public Relations,
917-538-3266

Sharlet Brennan
Ypartnership Public Relations
407-838-1707

For downloadable image preview of the new Choice Hotels iPhone application, please click on the following link, which stays live until April 17: http://tinyurl.com/dfonou

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MARCIA ROWLAND

407-838-1809
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