Boat Trader Launches Lead Management System for Marine Dealers

Share Article, the Web site of Boat Trader magazine and a division of Dominion Enterprises, has launched a lead management system for its dealer advertisers., the Web site of Boat Trader magazine and a division of Dominion Enterprises, has launched a lead management system for its dealer advertisers.

Included as an additional feature in the Inventory Management Tool provided to all dealer advertisers, Boat Trader's Lead Manager offers dealers a central location to manage their leads. The new feature automatically collects and accurately reports all inbound e-mails from any source, including the dealer's Web site and any third party Web sites where the dealer's inventory may be displayed. Boat Trader's Lead Manager also reports on all unanswered online leads to help dealers better manage their response time. To increase direct communication between buyer and dealer, the lead management system generates customizable templates for dealers to quickly send personalized or targeted e-mails to groups of prospects from an easy-to-use dealer database.

"According to AMR Research, 70 percent of all online leads go unanswered. In 2008, provided over 740,000 online leads--which means that more than 500,000 potential boat purchases were not made, and millions of dollars were missed!" said David Bingham, Boat Trader general manager. "We work hard to assist dealers in all areas of their business. Boat Trader's Lead Manager will help them with the timely and strenuous, but very important, task of managing leads. We are glad to help our partners regain missed revenue."

AMR Research Inc. estimates that the 70 percent of unanswered online leads represents as much as 14 to 22 percent of annual revenue. Statistics such as these and input from current dealer advertisers were key influences in the development of Boat Trader's Lead Manager.

Boat Trader's Lead Manager is integrated with eStara®, a phone lead tracking system that reports all inbound phone leads from online and offline advertising campaigns and directory listings. Dealers can listen to phone calls through a call recording option and view incoming phone leads - all in Boat Trader's Lead Manager!

About Boat Trader
Boat Trader is the premier buying and selling resource for marine dealers, private party sellers and consumers--in print and online. Nearly 3,000 watercraft dealers list their inventory with Boat Trader to reach a targeted audience of boat buyers through and local magazines. With more than 125,000 new and used listings, Boat Trader is the consumers' top resource for their next boat purchase. Generating more than 1 million leads to marine dealers each year, Boat Trader offers comprehensive listings including multiple photos, online videos and convenient contact options for the seller, including text messaging and Click to Call. Boat Trader offers boat builders and dealers a variety of tools to manage their inventory, leads and advertising results. Headquartered in Norfolk, Va., it is part of the family of online vehicle classified advertising sites that includes,,, and For more information about Boat Trader, call 1-888-410-6270 or visit

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit

Courtney Chalmers


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Courtney Chalmers
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